It was a time of high tension, fierce back-and-forth, and a relentless pursuit to dominate the world--and that was just between Coke and Pepsi.
When you throw the Cold War into the mix, not only do you get a tumultuous time period, but the Cola Wars ramped up to another level.
For Pepsi, a way to compete against Coke was to gain a foothold in the Soviet Union. And that's exactly what they did--but little did anyone know just how big they would become in the USSR.
This is a look back at Pepsi's remarkable growth in the Soviet Union in the 80s, the continuous battle against Coca-Cola, and then one of the most remarkable business deals in history.
Had Pepsi, for a short while, actually become a military power...
- War Games movie Review: Patreon.com/80s
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!