You Might Enjoy: The Best Idea Yet

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May 26, 2025 • 9 mins

Ever wondered how Birkenstocks went from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Or who created that bottle of Sriracha that is permanently living in your fridge? Did you know that Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast, The Best Idea Yet, Nick Martell and Jack Crivici-Kramer have identified the most viral products of all time and reveal their untold origin stories, plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Listen on the Wondery app or wherever you get your podcasts: Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}You Might Enjoy: The Best Idea Yet