211. Becoming....Undeniable

Hey Family Brand! It’s Chris and Melissa here, and today we’re diving into a topic that has been a theme in our home and our conversations lately—what it means to become undeniable. Whether it’s in parenting, business, sports, or life in general, how do we show up in a way that makes our contributions impossible to ignore? We’re sharing personal stories, including how our son took on this mindset in his journey as an athlete, and how you can apply this principle in your own life.

Melissa kicks off the conversation by reflecting on her recent speaking experience. Even though she’s spoken on Zoom and hosted this podcast for years, standing on stage in front of a live audience pushed her in new ways. She found herself replaying every detail, second-guessing her delivery, and realizing how easy it is to be unnecessarily hard on ourselves when we step outside our comfort zones. The lesson? Growth happens when we embrace discomfort and keep showing up, even when we don’t have it all figured out yet.

Chris shares a powerful conversation he had with an entrepreneur who was hesitating to take action in his business, waiting until he was "sure it would work." But here’s the reality—you don’t get certainty before taking the leap. You take the leap, and then you figure it out. This same idea applies in our families, our careers, and every area of life. If we wait until we feel completely ready, we’ll stay stuck.

The inspiration for today’s episode comes from our son, Tanner, and the journey he’s been on with sports. Last year, he chose the word “undeniable” as his theme. At first, it seemed like just a word on a vision board, scribbled in a barely legible font. But over time, he fully embodied that word. He showed up differently in his training, his mindset, and his approach to challenges. Instead of hoping to earn playing time, he worked in a way that made it impossible for coaches to overlook him. He became undeniable.

We wrap up with three powerful questions inspired by world-renowned sports psychologist Bill Beswick, questions that can help you in any area of life:

1. What do you want?
2. How bad do you want it?
3. What are you willing to suffer for to get it?

These questions push us to get clear on our goals, commit to them fully, and recognize that struggle is part of the process. Whether in sports, business, marriage, or personal growth, the key is to put in the work and trust that your undeniable efforts will lead to undeniable results.

LINKS:

All Links Family Brand! 

• stan.store/familybrand

Episode Minute By Minute:

• 0:00 – Why we’re talking about becoming undeniable
• 2:00 – Melissa’s experience stepping outside her comfort zone
• 6:00 – Why waiting to "be ready" will keep you stuck
• 10:00 – How our son embodied the undeniable mindset
• 14:00 – The three questions that help you level up
• 18:00 – Applying the concept of undeniable to family, work, and personal growth
• 22:00 – Final thoughts: What’s calling you to become undeniable?

What’s one area of your life where you can commit to showing up so fully that your contribution can’t be ignored?