Hey Family Brand—it's Melissa here! I'm so excited to share this conversation with someone I've admired for a long time: Alex Bean, co-founder of Divvy and a passionate leader with a heart for family, community, and building something bigger than yourself. I've wanted to have Alex on the show for a while because he embodies what we talk about so often—legacy, leadership, and how our values shape the way we show up in both business and at home.
In this episode, Alex shares the behind-the-scenes journey of building Divvy and what he learned when the company sold for $2.5 billion. But what really stood out to me? His humility. Alex is incredibly open about how chasing success isn't the same as chasing significance. He reminds us that no matter how big the company or the win, if we're not showing up for the people who matter most—our families—then we've missed the point.
We talk a lot about how faith, integrity, and identity play into his journey, and I love how Alex explains the difference between what you do and who you are. This episode is filled with gold for anyone who wants to lead with purpose—whether you're building a business, leading your kids, or just figuring out how to live with more intention.
Alex also gets vulnerable about marriage, being a dad, and the honest work of becoming someone your family can count on. This isn't just a business episode—it's a reminder to slow down, check in with your values, and remember why you started building in the first place.
If you've ever wrestled with success vs. significance or wondered what it looks like to lead well in both business and family—this episode is for you.
All Links Family Brand!
Episode Minute By Minute:
- 0:00 – Meet Alex Bean: Co-founder of Divvy and believer in building with purpose
- 2:45 – The Divvy story: From startup to $2.5 billion exit
- 4:30 – Chasing significance, not just success
- 6:15 – How Alex's faith and identity shaped his leadership
- 8:00 – Marriage, parenting, and becoming someone your family can trust
- 10:45 – The power of integrity and staying rooted in what matters
- 13:00 – Why your "who" is more important than your "what"
- 15:00 – What Alex is building now—and what he's most proud of
- 17:20 – Final encouragement: You can build something bigger than you
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