Hey Family Brand, it's Chris and Melissa! Today's episode is inspired by something we've found to be one of the most underrated (but absolutely essential) roles in leadership — whether you're running a company or raising a family: becoming the Chief Reminding Officer.
This idea came up during one of our walks, and we realized how much of parenting and leadership isn't about coming up with something brand new every day. It's about consistently reminding your team — or your kids — of what's already true. Who you are. What you stand for. What you value. And honestly? That kind of consistency is powerful.
We talk about how we've seen this play out in our own family, especially in real-time with our oldest son, Tate, who's away selling pest control this summer. One day was the worst — he twisted his ankle, was over everything, and needed a pep talk. The next? He crushed it and had his best sales day ever. What changed? Not a brand-new strategy. Just a reminder of something he'd already heard 100 times: don't be attached to the outcome.
If you've ever felt tired of repeating yourself or wondering why your spouse or your kids aren't just getting it — you're not alone. But today, we want to encourage you to flip that frustration into purpose. Your job isn't just to lead once. It's to lovingly lead over and over again, through your reminders, your example, and your consistency.
We also talk about grace — because hey, God reminds us daily. So maybe it's okay that we have to remind our kids, our spouses, and ourselves. Not in a nagging way, but in a nurturing way. Because that's what creates strong families and real connection: truth repeated in love.
Let's normalize being the CRO — Chief Reminding Officer — of our homes. And let's wear that title with pride.
LINKS:
All Links Family Brand!
Episode Minute By Minute:
- 0:00 – What it means to be a Chief Reminding Officer (CRO)
- 1:30 – Why consistent reminders beat constant innovation
- 3:00 – Family rhythms that work when you stay consistent
- 4:45 – How inconsistency causes things to fall apart
- 6:00 – The power of applying what you already know
- 7:15 – A story about Tate's worst day… and best day the very next day
- 8:30 – Why reminders can be more powerful than new advice
- 9:30 – Giving grace to your spouse and kids when they need another reminder
- 10:15 – Melissa shares how even God reminds us again and again
- 11:00 – Final encouragement: Go be the best CRO you can be
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