E41 Glenn Pasch - The Journey of an Agency CEO

Glenn Pasch is the CEO of PCG Digital, an Ink 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending, and returning for more. Then they want you to leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. As an expert in digital marketing and process development he’s been featured on CBT news, is co author of 2 books and adjunct professor at Northwood University. Glenn is an international speaker who’s spoken at NADA, digital dealer, and the world shopper conference among others. Some of his clients include spectrum Comcast Berkshire Hathaway and Toyota. Glenn’s goal is to help you simplify your marketing strategy and cut through chaos to deliver more qualified consumers streamlined processes and increased sales

During this episode, Cory and Glenn discuss digital marketing and client services. Learn about Glenn’s journey from hustling at a young age and learning the value of earning and saving to becoming the CEO of PCG Digital and expanding his business over the years.

Links: Twitter LinkedIn PCGdigital.com

Quote:
“If you’re a good number 4, or you're a good number 2, then don’t kid yourself that you’re a number 1” - Glenn Pasch

Time Stamps: 3:14 – Hustling at a young age learning the value of earning 12:56 – Glenn’s story – How Glenn got to become CEO of PCG and work with his brother 26:06 – Glenn’s advice to people wanting to get into client services and the lessons he’s learned 28:22 – The early mistakes Glenn sees being made and the skills he’s learned along the way 34:30 – Taking a step back to retool and rebrand and work ON the business 40:15 – Knowing when it’s time to expand 43:04 – Glenn’s advice for digital marketing 53:53 – Glenn’s craziest entrepreneurship moment 56:52 – Rapid fire questions! 59:37 – Entrepreneurship trivia!

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