In this episode of Filling Seats, StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education.
Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshaping digital marketing strategies for colleges and universities. Key topics include:
- The shift in student search behavior – from Google to social and AI-powered search
- The growing role of SEO in higher ed marketing and why institutions need to adapt
- How AI-generated search results are impacting website traffic and lead generation
- Strategies to optimize content for AI-driven search and social media platforms
The importance of user-generated content and authenticity in student engagement
With AI transforming how students discover, research, and interact with institutions, this episode provides actionable takeaways for higher ed marketers looking to stay ahead.
🎧 Tune in now to stay informed and optimize your institution’s digital presence!
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