How do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence.
Key Topics Covered:
- The role of Google search and brand queries in the college selection process
- Why 8 out of 10 students don’t click on a university’s website first
- The importance of digital reputation across Wikipedia, review sites, and social media
- How AI-driven search results are changing the way students gather information
- Practical SEO and content strategies to improve visibility and engagement
With students spending hours online researching their options, universities need a strong digital strategy to stand out. Listen in for expert insights on how to optimize your institution’s online presence and make it easier for students to find the right information.
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