DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
In this episode, we explore the journey to achieving true wealth and freedom beyond financial success. Justin discusses how many business owners fall into the trap of playing it safe, mistaking caution for wisdom. He shares powerful insights on how to break free from procrastination and fear, emphasizing that real growth requires taking bold action. Discover the fou...
In this episode, discover the essential mindset shifts necessary for breaking through personal and financial ceilings, and hear inspiring stories of individuals who have transformed their beliefs to reach their goals. Justin emphasizes that belief precedes breakthrough and that action is essential in realizing your dreams.
In this episode of DecaMillionaire Decoded, Justin gets real. Upon learning of the death of Charlie Kirk, Justin reassessed his own truth and values when it comes to Faith, Family, Business, and Freedom. Justin lays down the FREEDOM Framework, an acrostic of guiding principles for Business Owners to follow in pursuit of a truely fulfilling life.
In this episode, discover the seven mindset traps that keep entrepreneurs from achieving true freedom and wealth. Justin shares practical strategies to help you break free from the cycle of burnout and frustration, guiding you toward a path of alignment and purpose.
Justin Goodbread shares insightful strategies on how to prioritize relationships intentionally, even during the busiest seasons of life. Discover how true friendships can help you remember your identity beyond your professional achievements, accelerate your growth, and bring joy into your life. Tune in to learn how to foster deeper connections that can support you o...
In this mash-up episode, Justin shares his insights on the mindset shifts necessary for real growth, wealth, and freedom in business. He recounts his own experiences, from starting a landscaping business at 15 to becoming a best-selling author and speaker. Tune in for practical strategies, the importance of belief, and how to simplify your business for success!
In this episode, we uncover the vital decision that can transform your business and lead you to DecaMillionaire status. Join Justin as he shares the powerful story of LEGO's turnaround, illustrating how simplifying your business model can lead to extraordinary growth. Discover the importance of focusing on your core offerings and eliminating distractions to achieve ...
In this episode, we explore the transformative journey of Hugh Massie, founder of DNA Behavior, as he shares insights on the intersection of finance, behavior, and entrepreneurship. Discover how understanding human behavior can unlock financial success and help business owners break through barriers to scale their enterprises. Hugh discusses the importance of resili...
Discover how meaningful connections can propel you towards real growth, wealth, and freedom. Justin shares valuable insights on the guardrails of friendship, emphasizing the importance of challenging comfort zones, handling conflict, and celebrating each other’s successes. Join us as we decode the path to building lasting relationships that support your journey to D...
Discover how having a clear vision can transform your business and life, guiding you toward achieving DecaMillionaire status. Justin shares personal insights, practical strategies, and essential questions to help you define your vision and align it with your purpose.
Discover why building genuine relationships is essential for emotional resilience, wise decision-making, and overall growth as you strive for Decamillionaire status. Justin shares personal insights and practical strategies on how to cultivate and maintain these vital connections that can propel your business beyond $10 million in enterprise value.
In this episode, we explore the transformative power of language in achieving success with Justin Goodbread. Discover the seven words that DecaMillionaires never say and how altering your vocabulary can shift your mindset and trajectory. This is not just about business strategies; it’s about the profound impact of your words on your future.
Discover how to align your vision and faith to overcome the common hurdles that hinder execution in business. Justin shares a powerful five-part framework that focuses on relentless execution, emphasizing that clarity of vision does not eliminate fear but confronts it. Join us as we explore the inters...
In this mash-up episode, we explore the journey to achieving true financial freedom with Justin Goodbred, a best-selling author and coach. Discover the powerful strategies and mindset shifts necessary for scaling your business beyond the $10 million mark. Justin shares personal stories, practical advice, and the importance of belief in reaching your goals.
Discover how silence can become your secret weapon for clarity, creativity, and effective decision-making. Justin shares insights from his interviews with DecaMillionaires, revealing how intentional solitude can lead to profound personal and professional growth. If you're feeling overwhelmed and reactive in your business, tune in to learn how to harness the power of...
In this episode, we explore the journey to achieving true financial freedom and business growth with Scott Couchenour, a seasoned entrepreneur and fourth quarter strategy coach. Scott shares his personal experiences of overcoming adversity in his family business and provides invaluable insights into the emotional challenges business owners face during transitions. W...
Justin explores the real meaning of success and the journey towards becoming a Decamillionaire. Through an enlightening conversation with his son, Justin shares insights on family, mentorship, and the importance of intentionality in both business and personal life.
n this episode, we explore the journey toward achieving a DecaMillionaire status with Justin and his son Justus. Justin shares candid insights on achieving financial freedom, and the importance of family involvement in entrepreneurship. He discusses the mindset shifts necessary for success and the significance of surrounding oneself with influential mentors.
...In this episode, Justin Goodbread reveals the true meaning of success and the mindset shifts necessary for achieving real wealth and freedom. He discusses the importance of valuing your services appropriately, the distinction between price and value, and why premium clients are willing to invest in their growth. With practical insights and strategies, Justin shares ...
In this episode, we explore the journey to becoming a deca millionaire with Justin Goodbread and his mother Terri, who shares invaluable insights on raising successful children. Together, they discuss the importance of intentional parenting, the mindset needed for success, and the critical decisions that shaped their family's path.
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