How to Get a Marketing Job in Today’s Uncertain Economy

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland’s School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today’s Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today’s job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices