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October 21, 2021 51 mins

The small business landscape has shifted dramatically since the pandemic. However, the core pillars that determine business success remain unchanged. John Warrillow has built his career on helping business owners identify and strengthen these pillars to prepare for a successful sale.

John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Prior to starting The Value Builder System, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States.

Today, John joins the podcast to share some insights for business owners and entrepreneurs. Particularly those looking to shift and pivot in the post-pandemic world. A world he believes entrepreneurs are singularly prepared to face head-on due to the nature of sacrifice, determination, and ingenuity it takes to be one.

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