The growth of a business is rarely a straight line. There are roadblocks that come along the way. Gordon Crane started his company out of his parent's apartment in Queens. From these humble beginnings, he was able to create a successful brand.
Gordon Crane is an entrepreneur and pioneer in the “better-for-you” fruit juice industry. In 1975, he founded Apple & Eve, a brand of premium, all-natural fruit juices and fruit products that he grew into the largest privately held juice company in the United States with sales in excess of $225 million.
Today, Gordon joins the show to share the entrepreneurial spirit and drive that it took to start and grow his company. He dives into his experiences with takeovers, private equity, and the eventual sale of the business.
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