Clare Benson: YeahNice Relentlessly Adaptive Creatives Disrupting the Urban Landscape

Clare came to my attention with the launch of her Branding Studio, YEAHNICE, their Bold Bright and BIG campaign #YouveGotWhatItTakes highlighting Female Founders Rise Entrepreneurs. 

Clare is the Managing Director of YeahNice a creative studio for the tech, lifestyle and entertainment sectors driven by purpose, YeahNice is passionate about advocating for female founders and crafting campaigns that make a real-world impact.! They have crafted an exquisite manifesto with values like: Creativity Leads the Way, Adapt or Die,  Never Settle, Don't F*ck About, and Be Nice!

Born from a desire to do things differently YeahNice. was launched with a mission to not only do the best work of our lives but make sure they took the time to do work that matters. In fact, the agreement was we’d do projects that would either make us rich, famous or happy!’

Today we get to meet the amazing woman behind many groundbreaking campaigns for new start-ups to industry veterans with something to say to shake up the conversation. 

 

Here are the Highlights:

[00:02:28] YeahNice Beginnings & Positioning

[00:05:02] What Are Disruptors?

[00:06:02] You've Got What It Takes Campaign For Female Founders Rise

[00:08:41] Reaction to the OOH Campaign in Shoreditch, City of London, Birmingham 

[00:10:19] Collaboration vs Competition ROI Stats 

[00:14:10] You've Got What It Takes Qualities of Entrepreneurship 

[00:16:30] Boygenius Attitude

[00:17:30] Clare's Story into Branding

[00:20:74] YeahNice Values and Challenger Practices

[00:24:19] Customer Journey Model

[00:26:55] Favourite Campaigns 

[00:30:05] Clare's Take Aways, Most Valuable Lesson & Myth Busting 

 

About Clare:

 Clare is a seasoned and strategic professional with expertise in branding, production and marketing. She has a background in sales and has managed accounts and budgets within both agency and in-house environments. Championing exceptional client service and even developing their own brand of whiskey to toast successes!

LINKS

Website: https://www.yeahnice.studio/

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