231. How to Sell the Next Thing with Brent Kelly

Joined by Brent Kelly, we dissect the dynamic landscape of business and marketing, revealing how maturity and real-world experience shape our certainty in our choices. ✅ Join the Insurance Growth Masterclass: https://masterclass.insure ✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley ✅ Hire me to speak at your next event: https://ryanhanley.com/speaking 👉 Brent Kelly's LinkedIn: https://www.linkedin.com/in/brentkelly/ 🌐 Sitkin's Website: https://www.sitkins.com/ ** More about this episode ** Our conversation drifts from the youthful zeal that once propelled us to the nuanced wisdom that now guides our decisions, providing a roadmap for others on similar journeys. Dive into the heart of client relationships and marketing strategies with us as we share a controversial take on inbound marketing for agencies, emphasizing the importance of solving immediate problems rather than premature upselling. We navigate the complexities of finding the perfect business model-client fit and the critical difference between specialization and niche marketing.  Our Brent Kelly, from the Sitkins Group, offers enriching expertise on adopting a mindset-oriented approach, illuminating the path for fostering profound ties with clients and refining your business through trial and error. This episode culminates with powerful insights into embracing a consultative approach in the insurance industry, where technical prowess is balanced with interpersonal finesse. We discuss the transformative power of effective communication through open-ended questions and the art of being fully present, both professionally and personally. Wrapping up with a heartfelt appreciation for the collaborative spirit, we invite listeners to continue the conversation and growth with the Sittkins Group’s rich resources. Learn more about your ad choices. Visit megaphone.fm/adchoices