How Taco Bell Became Fast Food’s Most Creative Brand

Taco Bell Is the Most Creative Fast Food Restaurant—But At What Cost?

Taco Bell is the fast-food chain that isn’t afraid to get weird. Over the years, they’ve served up bold (and sometimes questionable) menu items like the Naked Chicken Chalupa, the Firecracker Burrito, and even a Kit Kat Quesadilla. But alongside its reputation for creativity, Taco Bell has a messy history—food recalls, bizarre marketing stunts, and legal battles that only Taco Bell could pull off.

In this episode, comedian Priya Pappu joins me to unpack the history of America’s most inventive fast-food chain. We dive into how Taco Bell was founded, its strangest discontinued items, its failed upscale spin-off, and the time it got sued for serving horse meat in Europe (yikes). We also check Yelp reviews for the Taco Bell we visited—because people have some thoughts.

Also, VyVy Nguyen is back and here to read a fan-submitted What's Going On Over There from the show's Discord server!

"Fine" Dining is now on video! Head on over to my YouTube to WATCH this episode!

IN THIS EPISODE:

✔️ Taco Bell’s Origins – Started by a guy named Bell, but not a taco in sight
✔️ The Strangest Menu Items – From Cheetos burritos to Pop Rocks-style tacos
✔️ Marketing Stunts & PR Disasters – They tried to “buy” the Liberty Bell??
✔️ Healthier Than You Think? – The surprising facts about Taco Bell’s menu
✔️ Lawsuits & Recalls – E. coli outbreaks, metal shavings, & food safety scares
✔️ Yelp Chaos – Unhinged customer reviews of the Taco Bell we ate at

💬 Have a Taco Bell horror story or a weird order you swear by? Let me know!

📢 SUPPORT THE SHOW & JOIN THE COMMUNITY:
🔥 Patreon (Bonus episodes & extra Yelp reviews!): https://www.patreon.com/c/finediningpodcast
💬 Discord (Talk chain restaurants & share horror stories!): https://discord.gg/6a2YqrtWV4