Your host of The Finjan Show, Faris Alami explains the “777 Marketing” strategy—a highly practical framework for business development and customer engagement. The approach is designed to help businesses plan intentional, multi-touch campaigns tailored to their industry’s natural sales cycle, ensuring outreach never becomes pushy or overly sales-focused.
Alami’s detailed step-by-step walkthrough illustrates how, with consistent and thoughtful interaction, entrepreneurs can foster trust, optimize the timing for each touch, and increase the likelihood of conversion—while keeping the customer relationship authentic and value-driven.
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