First-Party Pod
First-Party Pod is your front-row seat to the biggest shifts in advertising, from CDPs and measurement to AI, ad fraud, and monetization strategies that actually work. Hosted by Gloria Steiner (Gigi) and Rio Longacre (Slalom), we break down what’s happening, what’s next, and what’s just noise. No fluff, no endless buzzwords—just real insights, good conversation, and maybe a hot take or two.
Episodes
The pace of change in advertising has never been faster—or more uncomfortable. As AI transitions from hype to practical implementation, media buyers, creative teams, and tech platforms are under increasing pressure to adapt. While automation promises efficiency, the rise of AI-driven decisioning is sparking fundamental questions about trust, transparency, and the future role of agencies and platforms.
In this episode of First-Party...
The shift from third-party cookies, increasing demand for transparency, and the commoditization of SSPs have triggered a new phase in digital advertising—one that repositions publishers at the helm of media decisioning. In this episode of First-Party Pod, Gloria and Rio sit down with Scott Messer, founder of Messer Media and long-time sell-side advocate, to unpack the growing momentum behind Sell-Side Decisioning (SSD), the reimagi...
The deprecation of third-party cookies and rise of privacy regulations have reshaped digital advertising—and publishers are feeling the pressure. While curation was once hailed as a fix, its first wave prioritized intermediaries over true innovation. Today, a new model is emerging: one that puts publishers back in control and redefines how agencies access high-quality, trusted supply.
The pressure to drive measurable outcomes while protecting consumer data has never been higher. Clean rooms are emerging as the go-to solution, but making them work across teams, platforms, and priorities is still a work in progress. For Amazon, establishing trust—across underlying tech, legal, and business dimensions—is foundational to successful clean room adoption and broader collaboration within Amazon Marketing Cloud.
In this ...
Incrementality is often misunderstood—with many misusing the term, relying on attribution reports instead of true controlled experiments. So how can brands ensure that they are running an incrementality test correctly? In the latest episode of First-Party Pod, Gloria and Rio break down the differences between incrementality, MMMs, and attribution and how the three can work together to prove the effectiveness of advertising.
They al...
The acquisitions of CDPs like ActionIQ and mParticle are ushering in a new world in which CDPs are disappearing as standalone products. With brands and marketers increasingly conscious of data ownership, control, and AI, CDPs must evolve to stay relevant. But what does that evolution entail?
In the first episode of First-Party Pod, Gloria and Rio explore why many CDPs are struggling and how composable architectures and cloud-based ...
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