AI, Tech & Member Retention: Eric Malzone on Future-Proofing Your Fitness Business | Episode 548

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric’s experience from gym owner to podcasting powerhouse. Whether you’re an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.

 

 Key highlights from the episode:
- How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys.

- Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends.

- Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.

 

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

 

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword 

 

Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes:
"AI won’t replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone
"The bread and butter of what we’re seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone
"Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone

Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ 

 

Our Guest:
Eric Malzone, Fitness industry thought leader and podcaster
Podcast: https://futureoffitness.co/
LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/
Facebook: https://www.facebook.com/eric.malzone.7
Instagram: https://www.instagram.com/emalzone/
Podcast Collective: https://www.podcastcollective.io/
Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper 

 

Merch Sponsor:
REX Roundtables - REXRoundtables.com
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

 

REX Roundtables:
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