As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.
Key highlights from the episode:
- Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business.
- Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences.
- Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley
"Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest
"There is no greater sales tool for a gym than a transformation story." - Danielle Krischik
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Allison Flatley - LinkedIn
Mel Tempest - LinkedIn, Website and Instagram
Health & Fitness Association Conference in Las Vegas
REX Iron Maiden Roundtable
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
Wise Words:
Danielle Krischik - LinkedIn
The Story Effect - Website and Instagram
Bloom Nutrition & Nike
Trusted Suppliers:
Max Members - Website
Les Mills - Website
EVOLT 360 - Website
American Barbell - Website
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