Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!
Key highlights from the episode:
- Upskill your personal trainers to regain authority and effectively engage with today's educated gym-goers.
- Celebrate trainers who build relationships and extend member engagement, driving overall gym success.
- Ensure clear expectations and consistent training to cultivate a team that embodies your gym's brand and culture, ultimately enhancing customer service and member satisfaction.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
“Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department." - JT Tamsett
"Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play." - Brent Frueh
"The trainer is no longer the authority on the gym floor." - Richard Boyd
"Celebrate those trainers that are keeping people the longest." - Richard Boyd
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Bob Esquerre - LinkedIn and Facebook
Richard Boyd - LinkedIn
Feel Soma - Website
Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice
Richard Boyd Recommendation: Breath by James Nestor
Merch Sponsor:
Fast 30 Coach - Facebook
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Brent Frueh - LinkedIn
Rochester Athletic Club - Website, Facebook and Instagram
REX Roundtables - Website and Email
REX Leadership Academy - Website
Trusted Suppliers:
Glen Taylor - LinkedIn, Facebook, and Instagr
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.