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Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business.
Key highlights from the episode:
- Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap.
- Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client.
- Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield
"If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield
“If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter
"When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast
Seran’s Recommended Book - The Gap & The Gain
Email Marketing Episode 99, Episode 314, Episode 470, Episode 489
Lindsay Vastola’s Episode Segment - Episode 529
Will Phillips - Fitness Industry Insights for 2016
Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
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