In honor of the GCUC Conference happening this week in Boston, we're doing a re-run on episode 5 with Sarah Travers, CEO at Workbar, with over 10 locations in the greater Boston area.
In this episode, Sarah shares how she became an “accidental CEO,” why her team is building slow on purpose, and what it means to grow with confidence in a market that’s not chasing the latest trends.
We talk about:
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Why growing in Northern Ireland requires a unique approach to community and demand
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The strategic decision not to chase rapid expansion—and why that made the business stronger
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How Workplus designs its spaces to reflect each local market
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The cultural and operational differences between Belfast and Derry—and how the Workplus team adapts accordingly
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Why Sarah isn’t looking to London for her next playbook
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