Food Blog Radio Episode #42
Listen in as we chat with Erika about:
- How she started blogging
- Founding FBLA - Food Bloggers Los Angeles/building a community of bloggers
- From blogging to starting a new food business
- The story behind Not Ketchup
- How to bring a product to market
- Research and development
- The challenge of sourcing fruit products
- We discuss the financials - The cost of starting a business
- Marketing costs - how to get the word out about your product
- Some of the lessons she learned along the way
- Consulting with new business owners - paying it forward
- The importance of relationships and networking
- People like to buy what they know
- Advice for aspiring food entrepreneurs
- Transitioning to No Added Sugar versions of Not Ketchup
- Have fun!
Want to know more about Erika? Connect with her on social media here:
- Blog: http://www.inerikaskitchen.com
- Website: http://www.notketchup.com
- Pinterest: https://www.pinterest.com/notketchupsauce/
- Twitter: https://twitter.com/NotKetchup
- Instagram: https://www.instagram.com/notketchup/
- Google+: https://plus.google.com/+NotketchupCA/videos
- Buy Not Ketchup on Amazon
Thanks for listening! Remember to tune in next Friday for another new guest!
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