139. Is Your Brand Helping or Holding You Back? 4 Ways to Review and Recalibrate Your Strategy

As a food business founder, you’ve grown. Your business has evolved. Is your brand keeping up?

In this solo episode, I’m taking a step back to reflect, with four simple yet powerful questions that can help you review your brand strategy. Whether things feel a little off or you’re just due for a tune-up, this episode will help you identify where your brand may be holding you back—and how to recalibrate.

You’ll also hear about my new free guide, The Brand Review Guide for Food Business Owners, so you can take these questions even further.

✨ What You’ll Hear in This Episode:

• Why even thoughtful founders lose brand clarity over time
• Four key areas of your brand to check in on at least once a year
• What to do when your messaging or visuals feel inconsistent
• A simple shift to make your brand more customer-focused
• Why sharing your strategy with your team changes the game
• How to use the free Brand Review Guide to strengthen your brand

📥 Download the Free Brand Review Guide

This self-guided tool walks you through the four questions from today’s episode, helping you reflect, realign, and identify opportunities to move forward with clarity.

👉 Visit Realfoodbrands.com and scroll down on the home page to download your guide.

Links & Resources:

✓ Ep 137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer Meeting, with my new co-host, Clint Matthews, co-founder of Start Right Foods.

✓ Ep 136. When Branding Goes Bad...Avoid this Mistake

✓ Learn more about how we can work together: realfoodbrands.com

✓ Say hi on Instagram: @realfoodbrands

Let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands