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June 20, 2025 12 mins

Today I'm joined by Clint Matthews—co-founder of Start Right Foods and my NEW GUEST COHOST! I'm excited to share that Clint will be joining me in some future episodes to bring a fresh food business founder and sales lens to the conversation.

Today we're kicking things off with a powerful tip you can bring into your next buyer pitch.

In ep 137 we talk about:

  • Clint's journey building a brand over the past 10 years
  • His #1 sales tip for food founders (and what to stop doing!)
  • Why clear, concise communication builds trust with buyers
  • The difference between pushing your story vs. serving your buyer
  • Clint's best sales tip that many people don't think about

Whether sales comes naturally to you or makes you nervous, you'll walk away from this episode with a practical takeaway you can apply right away.

🎧 Subscribe so you don't miss future episodes!

Related Resources:

Ep 120: Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle

👉 Get your free guide to avoid 4 common brand strategy mistakes (and how to fix them if you're making them).

IG: @realfoodbrands

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✨ Ready to see where your brand could be stronger as you get ready to scale up? Explore the Brand Review or the Brand Success System to move forward with clarity and confidence.

Let's go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands

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