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July 30, 2025 13 mins

Do you ever feel like your brain is overflowing with ideas—but you're not sure what to focus on or how to make progress?

This episode is for you if you're full of inspiration, but also full of tabs open in your brain, and each has ten ideas!

You'll hear why getting your ideas out of your head and into a documented plan leads to more clarity, alignment, and confidence as well as:

  • Your natural relationship with ideas - do you shine when generating ideas, planning around ideas, or executing on someone else's ideas?
  • How to use brand strategy as a tool to filter and focus
  • A simple analogy (cleaning out a closet!) that will shift how you think about your business
  • What changes when you finally document your brand strategy
  • The emotional and practical benefits of getting aligned—from writing faster to feeling lighter

You'll walk away with a new way to think about how to make your brand strategy work for you so you can put your ideas to work as well.

Don't miss the homework in Friday's email because it will help you organize your brand and marketing related ideas! Join my email list at RealFoodBrands.com

 

🔗 LINKS & RESOURCES 🔗

✓ FREE Brand Review Guide – realfoodbrands.com 

✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Work with me: 1:1 Brand Review Workshop or Brand Success System

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let's go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands

Mark as Played

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