Legacy isn't just about how long you or your brand have been around — it's about the values you stand for and the consistency you bring to life through your brand. In this episode, Katie Mleziva - your food brand strategist - shares five ways you can start building a legacy brand that goes beyond products to create positive impact and true staying power.
What you'll hear in this episode:
- Why legacy brands are built on values, not just products
- How to use your purpose, vision, and values as your North Star
- Why knowing the fans of your brand deeply helps you stay relevant - even across generations
- The importance of standing for something bigger than your product
- How consistency builds trust without becoming stale
- Why bold moves aligned with your purpose build lasting impact
- A few thoughts on the recent Cracker Barrel rebrand
đź”” Don't forget to get on the email list for Friday emails that include short, fun worksheets to help you bring your ideas to life!
If you want to make a positive impact and leave a legacy with the brand you're building, you don't want to miss this conversation.
đź”— LINKS & RESOURCES đź”—
âś“ Ep 145: When Opportunity Knocks, Will You React or Respond
âś“ FREE Brand Review Guide – realfoodbrands.comÂ
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)
âś“Â Work with me: 1:1 Brand Review Workshop or Brand Success System
âś“ Say hi on Instagram:Â @realfoodbrands
Thanks for listening – let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands
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