Building a Sustainable Future with Maisie Ganzler

This week we explore valuable lessons on defining sustainability, avoiding corporate greenwashing, and creating meaningful change. Our guest is author, speaker, and corporate advisor Maisie Ganzler. She is the go-to expert on how companies can make positive change for our world. Driving strategy for Bon Appetit Management Company, the $1.7 billion foodservice leader, Maisie tackled local purchasing, antibiotics, sustainable seafood, humane care of farm animals, climate change, farmworkers’ rights, and food waste. We discuss the balance between humane treatment of livestock and environmental sustainability, including the complexities of removing antibiotics from food production. Maisie shares how businesses can strategically grow while committing to sustainability and the importance of transparency in telling their brand stories. Learn more about these insights from her book, 'You Can't Market Manure at Lunchtime,' about building an authentic, sustainable brand. Visit her website: https://www.maisieganzler.com/

 

#sustainability #foodsystems #marketing