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June 17, 2025 35 mins

What happens when your own viewers give you tough love? Joseph "JoJo" Simmons addresses the elephant in the room after viewers criticized him for talking over his sister Vanessa Simmons in a recent episode. Instead of getting defensive, JoJo breaks down why he's grateful for the feedback and how it's made him a better leader.

 

Fresh off missing a major client event in Detroit due to airlines delays, JoJo reflects on his team's success with the BOMESI Summit (Black Owned Media Equity and Sustainability Institute).

 

He gets vulnerable about his growth as an entrepreneur, co-founder of 3isFor, and why treating criticism like market research has changed his approach to business and life.

 

JoJo also dives into:

 

  • The difference between confidence (being prepared) and cockiness (thinking you know everything)

 

  • Why failing visibly builds stronger communities than hiding your learning process

 

  • Behind-the-scenes look at 3isFor's experiential work and what's coming next
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