10. Stories from the Heart and Holler, with Johnny Baker

In this captivating episode of For the Love of Gatlinburg, host Tom Goodwin welcomes Johnny Baker of Ole Smoky Moonshine to explore the charm and history of Gatlinburg. Johnny shares his deep-rooted connection to the town, from his family's post-World War II arrival to the creation of the world's largest moonshine company. He paints a vivid picture of growing up in Gatlinburg, describing it as his playground and highlighting the strong sense of community that has shaped his life and business.

Ole Smoky Moonshine, established 14 years ago, has become a cornerstone of Gatlinburg's tourism industry. The Ole Smoky Moonshine Holler entertains approximately 2.5 million visitors annually with immersive experiences including bluegrass music, moonshine samples, and storytelling. Johnny emphasizes the importance of authentic narratives and historical context in their tours, which range from exclusive behind-the-scenes experiences to group tours for motorcoaches and family reunions.

Gatlinburg's unique appeal is rooted in its rich artisan legacy and natural beauty. Johnny highlights the town's early recognition of local craftspeople, including his aunt Myrtle Connor, who showcased her weaving skills at the Smithsonian in 1963. The Arts and Crafts Community on East Parkway continues this tradition, offering visitors a diverse range of handcrafted items. The town's proximity to the Great Smoky Mountains National Park and attractions like Anakeesta, Ripley's Aquarium, and the Sky Bridge further enhance its allure.

For the perfect Gatlinburg experience, Johnny recommends starting with breakfast at local favorites like Crockett's Breakfast Camp or Pancake Pantry, exploring the Arts and Crafts Community, and enjoying outdoor activities in the national park. He also emphasizes the town's resilient spirit, particularly evident during the 2016 wildfires, which demonstrated the community's "mountain tough" attitude. Johnny's stories, from hosting renowned musicians to interacting with international visitors, showcase Gatlinburg's unique blend of local charm and global appeal.