13. Gatlinburg's Real Estate Renaissance, with Jason White

This episode of For the Love of Gatlinburg features Jason White of Century 21 Realty. It delves into Gatlinburg's rich history, real estate development, and community spirit, offering listeners a comprehensive look at the area's evolution and charm.

Jason White, a long-time resident and real estate professional, shares his personal journey and insights into Gatlinburg's growth. He discusses the origins of Chalet Village, developed by Aetna Insurance Company and later managed by his parents, which pioneered short-term rentals in the 1980s. White's career progression from folding sheets to overseeing a team at Century 21 mirrors the area's development.

The episode covers significant events shaping Gatlinburg's landscape, including the 2016 fires that devastated Chalet Village and led to rebuilding with stricter codes. White also highlights the Highlands Project, a luxury development offering unobstructed views of Gatlinburg and Mount Le Conte, emphasizing the town's evolving accommodation offerings.

Throughout the podcast, White stresses the importance of responsible development and community preservation. He discusses efforts to maintain Gatlinburg's integrity through preservation of historic buildings, wildlife management (particularly bear interactions), and promoting investments that contribute to the town's legacy. The episode concludes with investment advice and encouragement for listeners to engage with Gatlinburg's ongoing story, whether as visitors or potential investors.