Damien Boehm, founder of UrbanClean, and Kirk Simpson, General Manager, shared insights into the key factors that have contributed to the franchise’s success. UrbanClean’s journey began with a focus on direct response marketing, where they built strong business relationships and won cleaning contracts by addressing customer pain points.
The company later transitioned to a regional model, empowering local entrepreneurs to offer more personalized support and grow their businesses. Central to their success was shifting franchisees’ mindsets from being just cleaners to becoming business owners, focused on long-term growth.
UrbanClean also pioneered technology adoption, launching an app to improve communication and transparency for customers. As their franchisee base expanded, income expectations also grew, prompting UrbanClean to develop new systems and support to help franchisees scale operations and secure larger contracts.
Through these initiatives, UrbanClean has built a thriving business that caters to both small-scale and entrepreneurial franchisees.
0:00 Introduction
0:32 What is direct response marketing and its role in business
2:15 The shift to efficient franchise growth and cleaning contract acquisition through direct response marketing
3:56 Moving from a national-based model to a regional master franchise approach
6:50 Developing business owners, not cleaners, in commercial cleaning
8:21 How franchisees choose their path in commercial cleaning from small-scale operations to multi-million dollar opportunities
9:18 Why technology adoption transformed the way cleaning franchises deliver transparency and communication
12:20 The use of technology to serve customers better and solve business bottlenecks in the cleaning franchise industry
14:41 How income expectations in the cleaning franchise industry have evolved from part-time to full-time business opportunities
16:58 From side hustle to full time business mindset shift in cleaning franchise sales
19:45 Wrap up
Podcast Produced by: www.franchisebusinesshub.com.au
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