All Episodes

April 9, 2025 17 mins

Speak to JD directly to help you make more sales!

john@theinstituteofwow.com

What if you could keep your customers coming back and grow your sales fast – without offering discounts?

 

John Dwyer, the founder of The Institute of WOW, is a marketing genius focused on customer loyalty and innovative strategies that lead to long-term business growth. With decades of experience, John has guided countless businesses in building strong, lasting relationships with their customers.

 

In this conversation, John dives into the psychology behind customer behavior and explains how to create experiences that truly resonate. He also discusses how businesses can build customer loyalty without relying on discounts, using emotional connections, storytelling, and psychological triggers to create powerful campaigns.

 

John shares practical strategies that help turn one-time buyers into loyal, lifelong customers.

 

0:00 Intro

0:37 The number one thing that drives customer retention and builds customer loyalty

1:53 Secure and distribute holidays as part of reward programs for businesses

3:55 How businesses can use reward programs to offer free holidays to customers

6:28 Using reward programs to drive avalanche sales

8:49 Turning small investments into massive returns with a holiday reward program, which led to sales growth

10:07 How reward vouchers turn a $1000 spend into a dream holiday and give them access to some of the best destinations

13:16 Providing all the necessary collateral and copy to make sure businesses can promote their reward programs effectively

15:49: Surprising customers with rewards to create unforgettable experiences and drive more engagement and loyalty to business

16:04 Wrap Up

 

Podcast Produced by:  www.franchisebusinesshub.com.au

Listen or Watch on;

Spotify: https://tinyurl.com/yufkdxr5

Apple Podcasts: https://tinyurl.com/2w4wfwyc

Amazon Music: https://tinyurl.com/ktbe69c9

YouTube: https://youtu.be/sJ6zs0zQ9vM

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.