What does it take to build a doughnut brand people remember?
Founders Rose and Jim Stupas at their Bendigo Marketplace store share how they built a doughnut franchise that stands out in a crowded market.
With a family history in baking and a focus on centralized production, they’ve created a model that allows franchisees to thrive without needing baking expertise.
They talk about the power of strong branding, the nostalgic Americana theme that captures attention, and their “Three P’s” approach—Product, Position, and People—that keeps everything on track.
This discussion is packed with insights and a clear look at what makes Walker’s Doughnuts more than just a sweet treat.
0:00 Intro
1:10 The simplicity of the business and why it matters for growth, training, and long-term success.
2:52 A typical day looks like for a franchise owner, from receiving the donuts to decorating in-store
4:48 The trial-and-error journey behind developing the recipes
7:40 The three P’s of the Walker’s Doughnuts business and how each one shapes the brand’s success
10:25 The iconic, nostalgic feel behind Walker’s Doughnuts to create a unique and memorable brand
12:36 Positioning the brand in a competitive market by offering unique, high-quality products from proprietary sodas to premium donuts
15:26 Wrap Up
Podcast Produced by: www.franchisebusinesshub.com.au
Listen or Watch on;
Spotify: https://tinyurl.com/mukr8yj3
Apple Podcasts: https://tinyurl.com/y9jbv654
Amazon Music: https://tinyurl.com/536axr6x
YouTube: https://youtu.be/vGQJ7sQcc6A
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