The HoldCo Strategy That Prints Money in Small Markets

What does it take to build a multi-million dollar business empire in a town of just 65,000 people?

 

Former pro baseball player Joshua Kalinowski reveals how he transitioned from the Colorado Rockies to real estate, roofing, solar, and beyond—creating multiple thriving companies in a boom-and-bust market. From mindset and leadership to franchise strategy and family priorities, this episode is packed with hard-won wisdom for entrepreneurs and franchisees alike.

 

🎧 Timestamps:

00:00 – Build confidence by building evidence

00:45 – Joshua Kalinowski’s intro

01:36 – From pro athlete to entrepreneur

04:13 – Starting Coldwell Banker during the 2008 crash

06:01 – Why he diversified beyond franchising

08:52 – Key lessons from franchising

10:59 – Entrepreneur vs. business owner

13:55 – Hiring a COO to scale

17:14 – Mentorship with Sharon Srivatsa

20:47 – Structuring a HoldCo

25:30 – Staying in your lane as a visionary

28:53 – Balancing business and family

32:08 – Health, discipline, and leadership

36:26 – When to check P&Ls

 

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Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

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👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

 

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#Entrepreneurship #Leadership #Franchising