#149 SEO & Expert Positioning for Podcasters with Adam Schaeuble of Podcasting Business School

Estelle Erasmus welcomes podcaster and consultant Adam Schaeuble, host of Podcasting Business School. Adam shares his top strategies for using your podcast as the foundation of a six-figure online business—starting with essentials like your show name, description, and artwork.

Together, they break down how to attract the right listeners and convert them into clients. Adam reveals his three-part formula for naming your show, explains why most podcasters miss the mark on SEO, and shares how to boost discoverability—without a full rebrand.

In this episode:

• Why podcast titles and artwork are your most powerful SEO tools [1:47]

• How to extend your podcast name to improve search rankings [2:21]

• The importance of using “Google questions” in your description [10:26]

• Why solo episodes are key to expert positioning and conversions [12:15]

• How coaching-style episodes build trust and credibility [12:47]

• Tools to streamline your workflow (like StreamYard and VIDYO.ai) [26:35]

• The mindset you need for long-term podcast success [27:14]

Watch on YouTube: https://youtu.be/_d2Tcj5DGSo

 

Connect with Adam:

Instagram: https://www.instagram.com/podcastingbusinessschool/

Website: https://www.podcastingbusiness.school/

 

Connect with Estelle:

Related Episodes

(Solo episode) #141 Estelle’s Edge on How AI is Disrupting Content Marketing https://estelleserasmus.com/141-solo-episode-estelles-edge-on-how-ai-is-disrupting-content-marketing/

(Coaching episode) #144 Elevate Your Voice, Expand Your Reach https://estelleserasmus.com/144-coaching-episode-elevate-your-voice-expand-your-reach/

Also, check out 

🎥 Podcasting Made Easy – Estelle’s talk for AWP’s Career Corner YouTube series

https://www.youtube.com/watch?v=hq6i5SMqYfo

Get More from Estelle:

📬 Newsletter + FREE Pitching Guide
Find out more about this episode and get Estelle’s free pitching guide when you sign up for her newsletter: https://estelleserasmus.com/podcast

🎤 TEDx Talk: How to Get Noticed in Your Writing and Beyond
Estelle blends personal storytelling with actionable strategies for standing out—starting with a chaotic moment involving Thomas the Tank Engine.
📺 Watch, comment, and share

About Estelle:

Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct professor at NYU, her work has appeared in The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine. She’s served as editor-in-chief of five national magazines.

Explore More:

• 📘 Writing That Gets Noticed – Buy the book | Audiobook

• 📰 Subscribe on Substack: https://estelleserasmus.substack.com
  Latest posts: “Stop Counting Your Words. Start Shaping Your Story” and “How to Get Published in Cosmopolitan or Seventeen”

• 🎧 More episodes: Freelance Writing Direct Podcast

 

Classes:

📝 Two spots left in Estel