Estelle Erasmus shares strategies on how to breathe new life into the work you’ve already created. She draws from her 30+ years in publishing to reveal practical, creative ways to transform past essays, blog posts, journal entries, or even pieces from defunct websites into fresh, publishable work.
In this episode:
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Turn older writing into micro memoirs, flash fiction, or service journalism [1:25]
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Rework rejected pitches into timely articles or essays [6:15]
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Pitch local and regional outlets for new publishing opportunities [8:20]
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Use past material for TEDx talks, profiles, and reported pieces [8:57]
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Leverage platforms like Substack, Medium, and literary journals to grow your audience [15:35]
Watch on YouTube: https://youtu.be/lGAg07y-GMo
Related Episodes and Articles
Episodes
#139 How to Submit Your Writing to Literary Magazines and Get Published
https://estelleserasmus.com/139-how-to-submit-your-writing-to-literary-magazines-and-get-published/
#88 The Founder of HARO, Launches SOS—Source of Sources
#18 Repurposing Writing Through Reprints
Articles
When Writers Are the Ones Blocking the Page: 6 Ways to Move Forward (And An Offer)
https://estelleserasmus.substack.com/p/when-writers-are-the-ones-blocking
If You are Thinking of Doing an Audiobook
https://estelleserasmus.substack.com/p/if-you-are-thinking-of-doing-an-audiobook
Audiobook and sample for Writing That Gets Noticed
Order and listen here
Connect with Estelle:
Get More from Estelle:
Webinar: Sign up for Estelle’s webinar on October 9th in collaboration with Writer’s Digest
Mapping Your Memoir: How to Find the Heart and Shape of Your Story
https://writersdigestuniversity.mykajabi.com/mapping-your-memoir
🎤 TEDx Talk: How to Get Noticed in Your Writing and Beyond
Estelle blends personal storytelling with actionable strategies for standing out—starting with a chaotic moment involving Thomas the Tank Engine.
📺 Watch, comment, and share
📬 Newsletter + FREE Pitching Guide
Find out more about this episode and get Estelle’s free pitching guide when you sign up for her newsletter: https://estelleserasmus.com/podcast
About Estelle:
Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct professor at NYU, her work has appeared in The New York Times, The Washington Post, WIRED, PBS/Next Avenu
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