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September 25, 2025 32 mins

What does it mean to be fetishized—and how do you turn that gaze back on the culture that created it? Estelle Erasmus chats with Kaila Yu, a freelance writer whose work has appeared in The Los Angeles TimesRolling StoneThe New York TimesBusiness InsiderCondé Nast Traveler, and more. Before turning to journalism, Kaila was a model and the lead singer of the all-Asian American female rock band Nylon Pink. Her debut memoir, Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty (Crown Publishing, Penguin Random House), braids cultural critique with personal narrative to examine identity, representation, and the male gaze.

In this episode:

  • Growing up in the "pornified" 2000s and how it shaped beauty ideals and agency
  • The "ABG" (Asian Baby Girl) aesthetic, model-minority myths, and resisting stereotypes
  • Structuring a memoir-in-essays using cultural archetypes (Geisha, Butterfly, China Doll, "Not Lucy Liu," etc.)
  • Weaving research (colonial histories, media analysis) into lived experience
  • Gen Z, #MeToo, and why we need cultural reckonings now, not 20 years later
  • Life after entertainment: choosing writing for longevity and self-definition

Watch on YouTube: https://youtu.be/4hAi3MN_Png

 

Order her book on Estelle's Bookshop

https://bookshop.org/p/books/fetishized-a-reckoning-with-yellow-fever-feminism-and-beauty-kaila-yu/212b9185f28e897d?aid=98827&ean=9780593728017&listref=authors-who-have-appeared-on-freelance-writing-direct&next=t

Connect with Kaila

Website: https://KailaYu.com

Instagram: https://instagram.com/KailaYu

 

Get More from Estelle:

Webinars:

  • NEW: Sign up for my free online Editor-on-call NYU event on October 29th Inside Slate: An Unfiltered Conversation with Senior Editor, Rebecca OnionRegister here
  • Sign up for my webinar on October 9th in collaboration with Writer's DigesMapping Your Memoir: How to Find the Heart and Shape of Your Story. Sign up here.

 New Essay:

Read my latest essay on Another Jane Pratt Thing. It Happened to Me: I Deliberately Ruined My Nasty Co-Worker's Wedding Video.

I loved telling my story all these years later. And don't miss the episode with Jane #155, where we dished all about Sassy

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