What does it really take to build a multi-million dollar skincare brand from scratch—without outside investors?
In this episode of the Friends in Beauty Podcast, I’m joined by Dimitra Davidson, co-founder of Indeed Labs—the clean beauty brand behind viral hits like Nanoblur and pH-In Skin, the world’s first microbiome-certified acne solution.
Dimitra shares how a personal skin issue turned into a mission, how she bootstrapped the brand into global retailers like Shoppers Drug Mart and Boots, and the smart decisions that gave her real financial freedom as a founder.
You’ll also hear how she balances entrepreneurship with motherhood, leads with integrity, and stays ahead of beauty trends while building with purpose.
If you’re a beauty pro, aspiring skincare founder, or curious about how award-winning brands are built in 2025—this one’s for you.
🎧 Subscribe for new episodes every week
🔔 Turn on notifications to never miss a beauty founder story
Enjoy this episode!
Leave us a 5 star review and share this episode with a friend or 2 or 3.
GET A PEEK INSIDE OF BEAUTYPRO FUNNELS HERE
https://www.getbeautyprofunnels.com/friends
🚀 FREE GUIDE → 13 WAYS TO GROW YOUR CLIENTELE https://friendsinbeauty.com/grow-your-clientele-7590
JOIN US INSIDE OF THE TRAILBLAZERS CLUB
https://bit.ly/FIBTrailblazersClubb
GET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent You
https://kickstartaccountinginc.com
LEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourse
FRIENDS IN BEAUTY FACEBOOK COMMUNITY
https://www.facebook.com/groups/friendsinbeauty
Additional Resources:
MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKS
https://www.amazon.com/shop/akuarobinson
LEARN A NEW SKILL
Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q
SAVE 10% ON MENTED COSMETICS (I’M SHADE D10)
Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481
Use Code “AKUAROBINSON” for 10% of your purchase
Join the Friends in Beauty Mailing List: https://www.bit.ly/FIBTribe
Social Media Info:
Indeed Labs (Instagram) - https://www.instagram.com/indeedlabs
Indeed Labs (Website) - https://indeedlabs.com/en-us
pHSkin (Instagram) - https://www.instagram.com/phinskin
Friends in Beauty (Instagram) - https://www.instagram.com/friendsinbeauty
Friends in Beauty (YouTube) - https://bit.ly/FIBTube
Akua Robinson (Instagram) - https://www.instagram.com/akuarobinson
Akua Robinson (Website) - https://www.akuarobinson.com
NOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful.
Copyright, Liability Waiver and Disclaimers. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of Friends in Beauty, LLC, Akua Robinson Artistry, LLC and/or Akua Robinson.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.