If you think there's a secret phrase that will unlock donor dollars... think again.
In this episode of Fundraising is Dead, Ryan Dobson tears down one of the biggest myths in nonprofit fundraising: the idea that the right "ask" will magically open wallets.
Ryan shares real-world examples—from billion-dollar ministries to personal stories of high-capacity donors—proving that sustainable fundraising isn't about clever words. It's about real relationships, trust, and deep, lasting connections.
🎯 Why direct asks damage high-net-worth relationships
🎯 How Focus on the Family grew without asking donors for money
🎯 Why gratitude and data—not pitches—drive true generosityReady to stop chasing "magic" and start building something real? This is your roadmap.
📝 Show Notes:
In this episode:
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Why “just ask” is terrible advice for real donor development
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The story of The Gathering—how $10M a year is raised without a direct ask
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How to connect with donors without damaging the relationship
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Real strategies to grow giving without gimmicks or desperation
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Three simple ways to build support without ever “asking” for money
Resources Mentioned:
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Free Donor Retention Guide: FundraisingIsDead.com
Connect with us:
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Website: FundraisingIsDead.com
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Instagram: @FundraisingIsDead
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