Paul Greive is a regenerative farmer, entrepreneur, investor, and the founder of Pasturebird, the world's largest pasture raised poultry producer, Paul's team invented the automated range coop, which autonomously moves blocks of 6,000 broiler chickens to fresh pasture daily using a hundred percent solar power.
Pasturebird is one of the fastest growing brands in American retail meat. Join Paul in conversation with Analisa Winther to discuss Pasturebird’s startup journey, how they collaborated with Purdue to scale and have one of the largest exits in regenerative agriculture to date, as well as how they grew a family business into a movement to scale regenerative agriculture and pasture raised poultry in America and beyond.
What we cover:
- Paul's unique background: from Marine Corps sniper school to regenerative farming.
- The health journey that led Paul to discover the benefits of a paleo diet.
- The inception of Primal Pastures and the rapid growth of Pasturebird.
- Explanation of pasture-raised poultry and its role in regenerative agriculture.
- Paul's collaboration with Purdue and scaling regenerative agriculture.
- The importance of building strong company cultures anchored in values and vision.
- How regenerative agriculture serves as a patriotic act for future generations.
Related Links
Future food revolution keynote
Connect with Pasturebird
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About Analisa Winther
Analisa Winther is an ecosystem developer, consultant, and executive coach for leaders working on food system transformation. For more information on working together visit:
Website: www.analisawinther.com
Newsletter: www.analisawinther.substack.com
Instagram: @analisa.winther
Show Host: Analisa Winther
Hashtags:
FutureFood, RegenerativeAgriculture, Sustainability, Collaboration, InnovationLeadership
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