100: Your Outcall Strategies

How important is your outcall business? Is it a priority or has it fallen by the wayside? This CAN be a booming business, but there are some guidelines to follow. In fact, I know several therapists who do nothing but mobile massages or straight outcalls, and they do very well with that. I started my business this way after I finished my schooling, but that was primarily because I didn’t have the finances to operate a brick and mortar business or even rent office space. Let’s talk about how to develop your outcall strategies for your business.

What you’ll hear in this episode:

• Remember that outcalls are easier when you’re young and strong, but not sustainable as you get older
• The pros of an outcall business: no overhead expenses
• The cons of an outcall business: you have to carry your own table and supplies and take the time to set up and break down
• Tips for your outcall business:
  • Try to schedule several clients at one location, business, resort, conference, etc.
  • Keep your minimum hourly rate in mind so you don’t lose money
  • Offer table and/or chair massages
  • Make sure you have enough room to work (ask ahead of time about the space available)
  • If your outcall business is on the side, then schedule it around your regular office hours and don’t let it interfere
  • Ask questions upfront about set up and break down time and parking
  • Set rules and expectations ahead of time so that no one is surprised
  • Ask ahead of time about anyone with allergies
  • Travel as light as possible (I take my table, sheepskin, sheets, bolster, towel, oils and lotions, business cards, water, and a way to accept cards for payment
  • Set up an invoice ahead of time
  • Be professional and have a great attitude
  • Ask them about rebooking before you leave
  • Follow up with a thank you card, especially if you’re dealing with a business or event
• Outcalls can be a great way to add to your practice or build your practice. Try some of these tips and see how they can work for you to game-change YOUR business!