97: Tim Cooper and the Global Wellness Professional Marketing Summit

Are you committed to your marketing strategy? Do you even have specific marketing strategies? Unfortunately, many massage therapists model their marketing after what they have seen others do, even if it doesn't work! Statistics show that 90% of massage therapists will leave the industry within the first five years. Doesn't that indicate that it's time to take a unique and fresh approach to our marketing practices?

I'm excited to have Tim Cooper joining me today. He's a remedial massage therapist, coach, author, podcaster, and educator. Prior to studying massage in 2003, he worked as a software design engineer and business analyst for over 20 years. In 2013, he completed his first marketing course and fell in love with the science of marketing and social psychology. Tim brings a unique blend of industry, technical, and business knowledge to his coaching clients and students around the world. His Global Wellness Professionals Marketing Summit is just a few days away, and you can learn all about it right here!

What you'll hear in this episode:

• Why Tim wanted to leave the IT world and started studying herbalism and natural therapies
• How he turned to massage and aromatherapy
• Tim's Wellness Business Breakthrough
• The big disconnect for healers between helping people and getting paid for it
• A big shock and a big failure: how Tim turned to marketing
• Walking away from one career to establish a thriving business in another
• Pushing forward and changing your mindset
• The biggest challenge in realizing that people may not use his herbal blends and comply
• The driving force behind the Global Wellness Professionals Marketing Summit: to help struggling therapists
• The reward in teaching others about marketing strategies
• Giving the wellness industry a shake-up in "building something strong"
• The Summit: 18 speakers on many different topics, beginning March 16, with a subscription offer for lifetime access to videos, audio, and transcripts
• Tim's advice to Game Change Nation: "Don't let anything or anyone stand in the way of where you want to be."

Resources:

Find out more about the summit on the Facebook page: GWP Marketing Summit