98: Take Your Marketing to the Next Level with Reid Peterson

How is your current marketing strategy working for your business? Do you need a fresh approach? Today’s show is about bridging the gap between “I don’t have time to do this myself” and “I don’t have the money to hire someone else.” My guest says, “Let me SHOW you how!”

Reid Peterson, MA, CMT, is the founder and owner of Bodywork Business Pro. His company helps massage and bodywork practitioners increase their online presence and grow their clientele. Join us to learn how Reid’s tips and advice may be just the thing to take your marketing strategy to the next level!

What you’ll hear in this episode:

• Reid’s inspiration to become a massage therapist: At age 21, he went on a ski trip and got a massage that changed everything!
• His thriving massage therapy practice in Minnesota and why he wanted to do more
• Bodywork Business Pro: Reid’s online marketing company where he can teach other practitioners what he’s learned about business and marketing in the health and wellness field
• The trend in social media marketing and how Reid has tailored his courses to meet the need
• The benefits of video courses and tutorials to employ multiple senses
• The #1 thing that held Reid back: DOUBT
• How Reid fought to overcome the doubt that never really goes away by breaking things down into baby steps
• Reid’s “Aha moment,” when his first customer signed up for his course
• Reid’s advice to others about becoming a massage therapist:
  • Have a trade partner to learn from and gain referrals from
  • Do your best to be your own boss
  • Start small with social media and create a three-month plan with action steps
  • Document your marketing steps with detailed notes
• How Reid uses YouTube videos and blog articles to promote his business
• The best advice he ever received: “Breathe and believe”
• A recommended book: Business Mastery by Cherie Sohnen-Moe

Resources:

Reid’s website: www.bodyworkbusinesspro.com

Reid’s email: [e-mail]

Reid’s YouTube channel: Bodywork Business Pro