Building games is a challenge, but Pocket Worlds is taking a unique approach with their social platform Highrise. As CEO Anton Bernstein explains, the goal is to connect users through shared experiences. Rather than traditional models, Highrise focuses on rapidly iterating based on frequent and direct user feedback.
Anton conducts weekly interviews to gain a deep understanding of how players engage which informs Pocket World’s priorities. The team also empowers creators within the community to design their own games and worlds. Through tools like Highrise Studio, creators can build experiences that keep users engaged. By allowing community members to shape the platform, Pocket Worlds is building a truly social and collaborative gaming world. Their fast-paced culture of autonomy and experimentation has led to ongoing evolution of Highrise to best serve users and creators.
0:00 The route to Pocket Worlds
7:57 Founding and running a gaming-focused social platform
18:19 Iterating, learning, and building for users and creators
23:01 Company culture, speed, and gaming development
To learn more about Pocket Worlds and Highrise, head to https://www.pocketworlds.com/
To discover the next step in your gaming career, head to https://www.gamelogicrecruitment.com/
Welcome to Game Logic where gaming industry expert Myke Parrott interviews top-class Gaming professionals from some of the world’s most respected Games Studios. These conversations unveil the business side of the gaming industry and reveal insights from some of the people who make the world’s best video games possible.
This show discusses everything from launching new titles, game development, streaming, UX and UI through to eSports, Free To Play Mobile Gaming and even Web3 Crypto innovations. Each episode pulls back the curtain on the creative processes, challenges, and triumphs from CTOs, engineers, developers, art directors, designers, animators and producers offering an immersive journey into the heart of the gaming universe.
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