135 | From Coupons to Millions: Breaking Rules, Building Wealth, and Being Unapologetically Bold with Cassie Howard

In today’s episode, we talk about breaking rules, building wealth, and being unapologetically bold. Cassie and I both want more women to WIN, and we’ve seen the beauty that comes from living more authentically and boldly in our own lives. Many of us grow up with a ‘lack’ or scarcity mindset though, and this can be hard to shake as we enter into adulthood. Cassie quickly learned that she didn’t need to marry a rich man to make her dreams come true; she could be her OWN ‘golden ticket’, and create insane wealth on HER terms!

 I had some phenomenal takeaways from my conversation with Cassie, and it really opened my eyes to how I want to continue showing up in 2025. If you’re ready to break more rules, build more wealth, and be unapologetically bold in every aspect of your life, I know this episode is going to fire you UP!!

Cassie Howard has been in the coaching space for 10 years. She’s an online business mentor for women most well known for her savvy sales skills and her ability to make business simple, fun, AND sustainable. Cassie is a huge proponent of success on YOUR terms. Her approach to business and money is one that has attracted the attention of women all around the world, in their own attempt to build the mind-blowing business of their dreams. You really can be, do, and have anything you want, and you can experience it in your own, beautiful way!

In this episode, we cover:

• Cassie’s journey from sharing about couponing and frugality, to finding her ‘home’ in the coaching space
• The ‘lack’ mentality & scarcity mindset that Cassie grew up with + creating her OWN financial freedom by working through limiting beliefs 
• Changing your environment & the people you’re surrounded by in order to change (and improve) your current circumstance
• How Cassie supports her clients with stepping into their ‘next level’ identities
• What it *actually* looks like to show up authentically and take big, BOLD moves in your business & life
• How business owners tend to hold themselves back + how the ‘fear of success’ comes into play
• Navigating how to achieve your goals & dreams without getting completely consumed by ‘hustle culture’
• 3 things Cassie does daily to move the needle forward in her business + how she’s simplified and scaled her business
• Breaking rules & challenging the ‘norms’ in business
• Choosing MORE authenticity & being unapologetic about who you *truly* are

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Connect with Cassie:

• Follow on Instagram
• Check out her website

Connect with Emily:

• Follow on Instagram and Facebook
• Join my email list
• Check out my website
• Connect with me on LinkedIn

Resources & Links:

• The High 5 Habit by Mel Robbins