Gold Biz Podcast
The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward! Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you! @racheltraxler
Episodes
Ever wonder what happens after a lead fills out your inquiry form? Spoiler: if you’re not sending them to a Redirect Workflow™ (my signature process), you’re missing out on bookings!!
In this episode, I’m breaking down my exact Redirect Workflow™ the exact one I use and teach my students to effortlessly guide potential clients from inquiry to booked.
You’ll learn:✨ Why your post-inquiry experience is just as important as your market...
What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I’d spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast!
Whether you’re just starting out or looking to reset your strategy, I’m sharing the tools, investments, and mindset shifts that will give you the biggest ROI (without wasting time o...
Hello sunshines! ✨ Today’s episode is one you’re going to want to take notes on because we’re talking all about adding video to your photography business. 📸🎥 Whether you’ve been thinking about offering video for your couples, or you’re just curious how photographers are pulling off both without burning out, this one’s for you.
I’m joined by Shayna Lloyd, who’s sharing her experience of seamlessly blending photography and video ser...
Ever wonder what actually makes a client book or walk away?
In this episode of The Gold Biz Podcast, I’m pulling back the curtain on two real client scenarios: one that booked and one that didn’t. We’re breaking down exactly what happened inside the inquiry, the communication, the red flags, the green lights, and what ultimately led to a conversion or a pass.
Whether you're struggling with ghosting, trying to improve your boo...
Named Top Photographer by Martha Stewart Weddings, BRIDES, and Harper's BAZAAR, Liz Banfield joins me to talk about converting your branding into tangible, real-life value
🌞Create predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
🧡APPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
If you've ever wondered how the heck to get consistent referrals from planners (and not just cross your fingers and hope for the best), this episode is for YOU. 🎉
In today’s episode, I’m joined by a high-end wedding planner who’s spilling the real tea on what makes photographers referrable. We’re diving deep into what planners are actually looking for when they build their go-to vendor list, and how YOU can position yourself to...
we’re kicking off the "If I Were You..." series — your go-to for real, honest advice from someone who’s been in your shoes.
Today, I’m diving into what I would personally do if:
I wasn’t getting any photography inquiries
I felt invisible online even though I was showing up
If you’re a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isn’t converting, this episode will give...
If you’ve ever felt like you’re just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.
**use referral code: RACHEL and get one month free!**
We’re digging into the diffe...
If you’ve ever wondered how to get on a planner’s preferred vendor list or why you’re not getting referrals from weddings you’ve already shot — this episode is for you. I’m joined by a luxury wedding planner who’s pulling back the curtain on what wedding planners really look for in a photographer, how to collaborate well, and what separates photographers who get repeat referrals from those who don’t.
We dive into how to build long-t...
Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether it’s a one-star review or a full-blown callout post, it’s one of the biggest fears for modern photographers and creatives.
In this episode of Paige’s Corner, our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry — and exactly how you can legally protect yourself with the...
Photographers — it's time to get back to the heart of why we started.
In today’s episode, I’m sharing my honest thoughts on the negativity circulating in the wedding photography industry and why it’s time to shift our focus back to serving people with our gifts.
You’ll hear inspiring stories from other photographers about their favorite parts of being behind the camera — and I’ll remind you what truly matters in a world full of noise...
If you’ve been struggling with inquiries ghosting you, or couples showing interest but never actually booking, you’re about to learn the one simple change that can instantly increase your conversion rate.
And here’s the best part? It takes just a few minutes to set up, but once you do, it’s effortlessly working for you on autopilot, guiding your leads toward booking without you lifting a finger.. tune in to hear what I do to help i...
I'm uncovering the hidden sales strategy that will book you more weddings!
The real sales process starts BEFORE the inquiry even happens.
If you wait until they inquire to start selling, you’re already behind.
The photographers who book the most weddings don’t just “sell” after the inquiry. They’re conditioning the lead to book them before they even reach out!
🩵 Have a Redirect link for your Conversion Funnel
https://racheltra...
How I got 50+ inquiries in 1 month as a Wedding Photographer. Tune in to learn how you can get more inquiries and convert them into bookings
🌞Create predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
🧡APPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery andpassive income - https://racheltraxler....
How to best organize and use your Gallery Delivery program for more passive income, better client experience, and a more elevated business. I've used PASS+ since day 1 and will never switch to anything else!
📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
🧡 PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referr...
Here's a brief recap of how my San Diego Photography Retreat went!
🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://rachelt...
Growing your Photography Business through brand evolution and growth. What to focus on first when growing your photography business with Miles Witt Boyer. Tune in to hear what he has to say!
🧡APPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery andpassive income - https://racheltraxler.passgallery.com/referral
Join my conversation with Mike, and Lauren (known as The Vendor Table) as we talk about our uncensored wedding industry opinions and hot takes!
🧡APPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery andpassive income - https://racheltraxler.passgallery.com/referral
👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:https://racheltraxler...
Get Brand Collaborations as a Photographer. How to find them and what to charge as a Wedding Photographer
🧡APPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery andpassive income - https://racheltraxler.passgallery.com/referral
👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:https://racheltraxler.com/secret-podcast
Tune in to learn how Creating new lead funnels in your Photography Business will help you with more visibility and lead generation!
🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.c...
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