All Episodes

September 30, 2025 β€’ 30 mins

In this episode, I’m joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working right now to book high-end clients, and the CEO mindset shifts you need once you start raising your pricing!


We cover:

  • Pricing mistakes photographers make (and how to fix it)

  • Why photographers struggle to confidently raise their rates

  • The money habits keeping you stuck at $3K weddings

  • The underrated marketing strategy that actually books higher-end weddings

  • How to shift from thinking like a photographer to thinking like a CEO

If you’re ready to stop undercharging, attract luxury clients, and run your business like the CEO it deserves, this episode is your roadmap!


πŸ“Έ Connect with me here:

πŸ‘‰ Instagram - https://www.instagram.com/racheltraxler/

🌞 Photography Business Coaching - https://racheltraxler.com/apply

🌞 ⁠Done-for-you Funnels for Photographers - https://racheltraxlerr.thrivecart.com/done-for-you-funnels-for-photographers/

🌞 ⁠That Photography Group Community - https://www.facebook.com/groups/racheltraxlereducation


πŸ‘‰ Vanessa Joy Instagram - https://www.instagram.com/vanessajoy/


sign up to be a Rachel Traxler Affiliate - https://racheltraxler.com/affiliates

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Two Guys, Five Rings: Matt, Bowen & The Olympics

Two Guys, Five Rings: Matt, Bowen & The Olympics

Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Β© 2026 iHeartMedia, Inc.