July 7, 2025 • 25 mins
Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. Are you staring down a career shakeup—or craving one? Whether you’ve been laid off, nudged out, or you’re just done with the corporate grind, this episode is your permission slip to build a business that actually loves your life as much as you do.
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About The Episode and Highlights:
In this heart-to-heart episode of the Good Girls Get Rich podcast, Karen Yankovich gets real about the forced pauses life throws at us (hello, post-COVID pivots), and how those moments can become launchpads for something bigger—legacy-building, wealth-generating, freedom-infused next chapters.
You’ll hear:
- Why 56% of women over 50 are rethinking their careers right now (AARP & Business Insider say so)
- How to build a consulting business or coaching offer aligned with your zone of genius
- The 3 critical pillars of a freedom-based business model:
- A signature high-ticket offer
- Relationship-first marketing (especially on LinkedIn)
- A mindset shift from hustle to high-value visibility
- The #1 exercise Karen gives her clients before they do any marketing (hint: it’s about your calendar and your soul)
- The truth about why women consultants earn 20% less than men—and how to change that starting now
You’ll also hear inspiring mini-stories of Karen’s clients who’ve landed $25K contracts, board seats, or promotions they didn’t even ask for—just by showing up differently.
This episode is for you if:
- You’re a woman over 50 navigating a transition
- You’re dreaming of more income and more impact
- You’re done playing small and ready to claim your YES (and your Fridays off)
- You need a kickstart to design your own freedom plan with LinkedIn, PR, and powerful offers
Listen in and then book a complimentary strategy call. Let’s get that next era of yours funded, fulfilling, and full of freedom.
Magical Quotes From The Episode:
“Somebody’s getting those big, juicy $25K, $50K, and $100K contracts… it might as well be you.”
“Your next era isn’t just about income—it’s about freedom, legacy, and your favorite moments. Let’s build around that.”
“Before you build a business, map out your non-negotiables. You deserve a business that fits your life—not the other way around.”
“You don’t need 10 income streams. You need one signature offer that solves a real problem and pays you well to do what you do best.”
Resources Mentioned In the Episode:
- Connect with me on LinkedIn: Karen Yankovich — and peek at how I do this for myself.
- Follow me on Instagram: @karenyankovich
- Book a complimentary strategy call. Let’s get that next era of yours funded, fulfilling, and full of freedom.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:00):
Karen,
Karen Yankovich (00:10):
hello. Hello, and welcome to another episode
of The Good girls get richpodcast. I'm your host, Karen
Yankovich, and today we have aninteresting episode. You know we
have so we're living in a worldright now where things have
changed, like post COVID. Peopledon't want to go back to the job
they used to be in. Companiesare making changes. Maybe you've
(00:30):
been laid off, maybe, maybethere's been a restructuring
that doesn't make you happy, andyou just know your next chapter
needs to look different thanthis chapter. Or shall we just
go along the Taylor Swift linesand say your next era right is
going to look different than theera you're living right now? And
(00:51):
you know, it's a scary thing.It's a scary thing to think
about. So, you know, sometimeswe can refer to this as like a
forced pause. And I'm surethere's people that are saying,
you know, if you're somebodythat's that hasn't been given a
choice in this, you know, ohwell, it's leaving space for
something better, all thatstuff. And, you know, I believe
all that stuff too. But also,you know, I'm guessing maybe
(01:13):
makes you want to smack some ofthese people a little bit,
right? Because it is a scarything to take that step. I did
it, I did it. I did it bychoice, but I must say this, I
did it by choice, but I didn'treally have a choice. I couldn't
stay where I was. So, you know,it's a long time ago now, but it
was hard and it was scary, and Ididn't have a net, and certainly
(01:34):
didn't have a financial net. Ifeel like it definitely was, for
me, the launch pad for freedommoney, not just mortgage money,
you know, and a life that'sdesigned around the things I
need to do. And, you know, thispast year, you might have heard
me talk about this. It's beencrazy in my life, you know, my I
mean, listen, I this is why I dowhat I did, right? I wanted to
(01:55):
be able to spend more time withmy kids and grandkids. You know,
I have another grandbaby on theway, which makes six, which is
crazy, but I guess that's whathappens when you have four kids,
right? You end up having a lotof grandkids. So How fun is
that? So that's happening in afew more months. And you know,
my parents were getting older.We lost my dad at the end of
2024 it completely shifted mymom's life. And this forced
(02:19):
pause that I had, even though itwas a long time ago, it allowed
me to build something thatallows me to be where I want to
be, when I want to be there,which I couldn't have done any
of this if I was still at mypaycheck job, right? So there's
no judgment anywhere. If you'refeeling judgment, no, that's not
how I intend this. There's nojudgment at all. If you I mean,
(02:39):
I believe me when I tell youthere have been times in those
years that I have fantasizedabout a paycheck, fantasized
about health benefits, that youknow, corporate led health
benefits, which is definitelynot something I have right now,
right? So, so actually, what arewe talking about here? Because
here's what we do know, okay, in2024 more than 56% of women over
50 report rethinking theircareer path after a layoff or a
(03:01):
corporate shakeup. 56% of women,more than half of the women on
this planet, right? I don'tknow. I'm not. I it was from
this is AARP and BusinessInsider quote, so I shouldn't
say I don't know if it's on theplanet, could be in the US, but
it's still a big number, right?56% of women over 50 are
rethinking their career pathafter a layoff or a corporate
shakeup. And you know, this isexactly what I did, right? And
(03:28):
it's so many of my clients did,and it's so interesting, because
over these years, I've gotten achance to work with so many
amazing, incredible,unbelievably incredible, and
that I am so, just sounbelievably grateful to be able
to work with and I've seen somany different things, right?
There was one woman who left herretired, or, like, quit her job,
(03:49):
and she wanted board seats, onseat, on boards of direct, a
board of director seat. And shegot that so quickly that she was
like, Oh, well, I need to domore content. I'm like, really,
because you just got what youwant already, right? Like so, so
it can happen that quickly.There's other women, another one
I'm thinking of who we startedworking together and
repositioning arts. A lot ofthis is about how you're being
(04:10):
seen, right? Your identity istied into your previous world,
right? So we're shifting whichis an identity work, right?
We're shifting your identity tosomebody new, and as we started
to shift her identity tosomebody new people where she
currently works, startednoticing and went going, like,
Wait a minute. Wait a minute. Ididn't know this about you, and
I didn't know this about you.And and ended up giving her
(04:30):
these unbelievable promotionsthat she couldn't turn down and
didn't want to turn down. So shethought that she was going to be
shifting away from the the placethat she was at work. Instead,
they made her offers that shewas so excited to take up on
right so there's no one rightpath, because then there's
plenty of other women who haveleft where they were before and
(04:51):
stepped into a role as aconsultant, as a coach,
whatever, right whatever itlooks like for you. So I've seen
it all. I really have. I've seenit all, and what I. Love about
this is that it is, it is fluid,right? We don't have to know
going in. We have to kind ofknow what we want going in,
right? We have to kind of knowwhat we want to be doing. But
it's okay to change it, right?It's okay to change it. And
(05:14):
that's the point here. I'mthinking of another woman now,
who we were together, and shegot so good at this LinkedIn
work that she started doingLinkedIn work for other people's
companies, and started doingbuild a whole business around
that, you know, and then nowshe's doing some other cool
stuff. So just so anyway, we'regoing to talk today a little bit
about a blueprint that's goingto help you take back your time,
(05:36):
rebuild your income, becausethat's important, like, money is
important, right? And design.We're going to call this a
consulting business, but insertwhatever it looks like for you
that respects your real life,okay, that respects your real
life, and I'm going to check inon you on this, right? I'm going
to talk about that later. On theend, I want to check in on you
in this so I know for me, when Ileft my job, I mean leaving that
(06:00):
paycheck. I was probably, I'mgonna say it's probably also
around the same time. Myyoungest was in college and I
was divorced, so I was there waschild support money coming as
well, and that went away at thesame time. So now I didn't leave
my paycheck. That was my I wasat any child support, but I was
like, literally no net. Like,literally no net. Worried about
(06:22):
that, worried if Was I too oldto do this right? What if I fail
on my own? What if this doesn'twork, but here's what I know,
here's what I knew, and I had tocontinue to remind myself. And
if you need a reminder of this,then please use this as my
reminder to you. This worksright. It may not. You may have
some failures, but it works,right? It me, it just because
(06:43):
this, like, maybe Plan A didn'twork. There's always, there's
another 25 letters in thealphabet, right? So this does
work. It will work for you. Theobviously, we want it to work as
quickly as possible, becausewe're nervous about it, right?
But it's going to work, right?It's going to work, because
here's the other thing. And Ireally wanted to dive into some
(07:04):
actual statistics for this,because I didn't want to just be
talking smack here in thisepisode, because it's an
important topic. It's animportant topic. Here's the
other statistic. Then also AARPand this time, Harvard Business
Review are reporting that womenover 50 are the fastest growing
group of new entrepreneurs inAmerica. Women over 50 are the
(07:25):
fastest, fastest growing groupof new entrepreneurs in America.
And 68% of women say they wishthey designed work life balance
before burnout forced it right.And I think I can totally relate
to that too. You know, I don'thave any I don't live in a place
where I with regrets. I don't Imean, there's certainly things I
wish would have been nice if Idid differently, but it is what
(07:47):
it is. I am, where I am. I havea beautiful life, and I'm not
living with any regrets thatbeing said when my kids were
little, I was never home. I wason home a lot, and I know that I
missed out on some things,right? So would it have been
nice if I figured this outsooner? Sure, but here's the
thing, when, when my kids werelittle, we didn't have the same
tools we have now to be anentrepreneur, you have these
(08:08):
tools now, right? You have somuch. You have the same
resources available to you atvery little to no charge that
you know Pepsi does, right? Andthese big companies have so know
that this layoff, we'll call ita layoff. Or maybe it's by
choice. Maybe you just, you justnot ready, you just can't do
another day there, which is whoI was, right? It can be a
(08:29):
detour, or it could be a momentthat you design, okay, it could
be a moment that you design. Sosometimes maybe you're getting
some severance, maybe you'vebuilt up a little nest egg,
right? You can, you can build aan offer, which is my sweet
spot. I love having theseconversations with you that is
(08:51):
aligned with who you are andwhere your zone of genius is,
and brings you in a bigpaycheck. As I'm recording this,
I just had a conversation withone of my private clients who,
for the first time in her life,is an inch away from landing a
25k client. And it's probably, Ithink the biggest she's ever
gotten was maybe 5k so the pointis, it was reframing it those
(09:16):
those clients were always there,but other people were getting
them right. So I want you, youknow? So she took this moment,
she got laid off, she took thismoment and she's like, and she's
like, I've got this I think shehas some unemployment money.
I've got this much time to makethis happen, right? So we just
hustled and and instead offocusing, and trust me when I
(09:38):
tell you, I had to re I'm stillrefocusing her often. You know,
stop talking about a $50 thing.I know these $50 things could be
valuable right now, but focus onwhere the money is and it's
there for you. Because if you'relistening to the show, you are
likely not somebody that justgraduated college. You probably
somebody that has been doingthis work for a while. You
deserve big, fat, juicypaychecks those. 25k and 50k and
(10:01):
100k offers are out there.Somebody's getting them. Might
as well be you, right? So, sothis is where we start to
design the this moment for you.Okay? And the first thing you
need to do, and this is reallyimportant, is map out your non
negotiables. Okay, map out yournon negotiables. What are non
(10:22):
negotiables for you? And youknow, in our she's linked up
program, we have a marketingtraining, marketing planning
training, that we do the q4every year, and we do it live
every year, and then it'savailable to anybody that joins
the program throughout the yearas a replay. And one of the
first things we do is map outour non negotiables. What do you
want your life to look like? Wecan't build your business until
(10:44):
we know what you want your lifeto look like, right? Do you want
to have every every month seethe ocean, right? Do you want to
have Fridays off every year? Doyou want to have December off?
Right? What is? What are yournon negotiables? You get to
choose this because guess what?I you might find me working on a
Saturday morning sometimes,certainly, if it's like a rainy,
(11:05):
crummy day, I might work on aSaturday because I might have
taken Tuesday off. I'm trying tothink this week I had two day
well, no last week, because thisis I'm recording. This is
earlier in the week. So lastweek I had, I had two days with
one of my kids and grandkids,and then I spent another day
with another one, and then thisweek, I'm actually going on
vacation with my family. Andthis is all stuff I get to do,
(11:27):
like I work around that stuff,right? So the first thing you
need to do is map your nonnegotiables and start with a
blank calendar. Block yourpersonal priorities. First,
build your client time aroundthat. Okay? And think about
this, you don't. I am absolutelythe anti hustle. Okay? I'm all
about this being feeling likethere's ease and building
(11:48):
freedom into it. It doesn't meanthere's never hustle, right? But
think about like maybe evenbuilding into your calendar some
rituals, maybe when you know ifyou want Fridays off, one of the
things that's going to be nonnegotiable, it's going to be
Friday is going to be a pedicureday, or a massage day, or the
first Friday of every month isgoing to be a massage day, or
whatever works for you. Like,build in some tiny rituals that
(12:12):
would feel luxurious if younever had to compromise on that
again. Isn't that cool? I mean,does that sound amazing? Because
this is what you're buildinglike. This is what you're
building, right? I promise you,this is what you're building.
How cool is this I get? Can youtell I get excited by this? All
right, so once you've done that,once you've done the outlaying,
laying out of of what you wantyour life to look like, right?
(12:36):
Then you have to start thinkingabout your income streams. And
you do not need 100 incomestreams. And here's the other
thing you you need to bethinking about, like, shift your
mindset from reactive hustlingto purposeful consulting or
relationship marketing, okay?Like, the work that you're doing
(12:58):
is going to be purposeful. Youknow, I often say, like, if you
want to make pens, and you makethe best pen in the world, we
are not going to hustle to sendone pen at a time. We're going
to purposefully put together astrategy to find you a
distributor that wants to buy100,000 of your pens, because I
don't want you hustling to sendsell one pen at a time, right?
So you need to shift yourmindset from that. And I can
(13:22):
tell you that one of the biggestmindset blocks and identity
blocks that my clients oftenhave is that, well, I've never
been a consultant before. I'venever said I've never signed
Karen Yankovich Dash consultantto a contract before. So I how I
can't charge that much money,right? But you can, because
you've been doing this work allthis time, right? So there's
(13:43):
three kind of pillars to this.Okay? So pillar one is you need
to have a signature offer. Youneed and by the way, I have one
signature offer. My she's linkedup program. We have you can do
that. We can do that in a day,like we have linked up in a day.
If you don't want to take the 12week program, really, it just
comes down to how quickly youwant it to happen and what your
(14:04):
budget is, right? I don't have100,000 different offers. I have
one offer, and there's differentlevels of it, okay? You can do
the same thing. And I did thatdeliberately, because my
strength is strategy, notcreating 5 million sales pages
to create a $20 offer to try tosell it to a million people.
It's just not what I do best. Iwould rather create one offer
that showcases my best skill setand solves a real problem,
(14:27):
right? And then build it fromthere. And then the second
pillar in this is thinking aboutand creating a mindset around
relationship based marketing. IfI ask 100 people where they got
their biggest client from. 90 ofthem are going to tell me that
it came from a referral, right?They come from warm connections,
(14:49):
not cold calls, right? I mean,we've got cold calls. I get cold
calls. You pick do you give them$10,000 to $25,000 No, right?
That you it comes from thisrelationship. Partnership based
marketing. And you know, 70% ofconsulting contracts come
through these warm connections.So you need to have that built
into as you're building out yourcalendar, right, building out
(15:10):
your week. Have a strategyaround that, around how much
time are you going to spend? Andyou know, for me, it's on
LinkedIn, buildingrelationships, talking to
people. I had a conversationtoday with somebody I hadn't
talked to in a long time, and hewas talking about how horrible
networking is lately. And Isaid, I completely agree,
because so many people go to somany networking events, but they
never actually buildrelationships. They never
(15:32):
actually follow up. And thenwhen I say, Well, wait a minute,
I want you to be following upwith 20 people from LinkedIn
every week, they say, Well, Idon't have time for that. Like,
yeah, that you don't have timefor that because you go to too
many networking meetings thatyou don't follow up from, right?
Like, deepen the work you'redoing deep. And by the way, I
don't ever say that I want youto meet 20 people in a week. As
those words came out of mymouth, I was like, why am I even
(15:52):
saying that it's it's not, it'stotally unnecessary, right? But
in any case, deepen themarketing. Don't like, deepen up
broader is going to get you thehigher ticket things. Which
brings me to the third pillar,it is easier to close one $5,000
client than 10 $500 clients. Myclient that I talked about
earlier, that's about to sign a25k contract. I mean, I'm
(16:13):
telling you, she's ready to goout there and hustle the street
for $50 this, and $100 these,and $200 these. And I am
constantly pulling her by theback of the neck and going hand
money. Let's make some you areworthy of these big somebody's
getting these big, fat, juicycontracts. Let's let them be
you. Because here's the thing,okay, consultant, let's kind of
(16:33):
like the word consultant evenbetter than coach right now. I
think that consulting, if youcan build what you do into a
consulting framework, I thinkthat that's going to serve you
well at in 2025 like if you'relistening to this, and you know,
10 years from now, maybe that'snot true anymore, but in 2025 I
think that's true. But here'sthe other thing that's true,
women consultants earn 20% lessthan men on average. And how do
(16:58):
we close that gap? We ask forthe money that we deserve. We
that gap starts that we shrinkthat gap when we start pricing
like the pros that we are okay.So I want you to think a little
bit about your last role, right?Here's a little mini homework
for you. What did that companypay for your expertise per
month? That's your consultingbaseline, not your selling.
(17:20):
Because remember, evenespecially if it was a paycheck,
was a paycheck you need to buildin your loaded labor rate,
they're paying your benefits,they're paying payroll taxes,
right? That's why consultantsmake so much more money than
employees. Right? Now, listen,as a consultant, I can tell you
very clearly that $100,000paycheck is a lot more money in
my pocket than $100,000consulting contract. I need
(17:42):
$200,000 consulting contracts tohave that same $100,000 in my
pocket. Which is all good,right? Which other? Because we
have overhead, we have we'rebusiness owners, we have
overhead, right? But so does thebusiness right? So if you're
making $50 an hour, $100 an hourat your last role, remember that
there's probably a 50% loadedlabor rate on that, right? So
think about that, and if youhave any any insight into how
(18:05):
much they were payingconsultants, find that out,
right? And let that be yourbaseline, because you have the
expertise you deserve this,okay, but we have to show up
confident and worthy of thosebig, fat, juicy contracts,
right? So as we're movingthrough this, I told you, it's
(18:26):
going to be a blueprint. So thisis we're going to continue to
move through what you do next.You know, you've designed your
life. You've got some ideas,maybe around a higher ticket
offer, and you understand nowthat that you don't have to, you
know, go for the low, lowticket. Things first. You can go
for the higher ticket. Things gostraight for the higher ticket.
Things right now, let's thinkabout what some flexible client
(18:47):
structures might look like. Youknow, there's retainers, there's
projects, there's groups,there's VIP days, right? Clients
love clear boundaries andpackages, right? So the best
part about this, especially forsomebody new, a new business
owner, or an or an expandingbusiness owner or coach is
looking to take it to the nextlevel. The best part about this
(19:09):
is this comes from aconversation you're having,
right? So follow me here for asecond. You're you, you do, you
listen to my podcast, and you doall the things. And you've,
you've had some conversation,you've got some conversation.
You've got some people on yourcalendar from some LinkedIn
strategy that you've done, andthis is not spamming them, by
the way. This is very warmrelationship marketing. Maybe
you got a referral, whateverthat looks like, and they're on
(19:30):
your calendar, and now you'rehaving a conversation with them,
and you're like, Okay, tell mewhat you're looking for. Like,
what is it that you're lookingfor? So they're going to tell
you what they're looking for,and you, based on that, are
going to build them an offer.You are not creating the
packages before you speak to theclients, and that, by the way,
means and creating 65,000 salespages and thank you pages and
(19:52):
offers and blah, blah, blah,blah, blah, you have to do any
of that. You're going to justcreate. You're going to have a
conversation. And based on that,you're going to say. Okay, well,
we can either do this on aretainer as a project level, or,
you know, and maybe you can evendo both, right? Maybe you can
even do, well, you know, I thinkfor $5,000 a month, for a
minimum of six months, I can do,you know, A, B, C, D and E. But
(20:15):
I also think that I want to comein and talk to your staff,
right? I think you have a, youhave a you know, you have a
staff. I can come in there,maybe do some assessments, and
blah, blah, blah, so for that,you know, there's a different
rate, right? So you can mix andmatch this. But the best part of
this is you don't have to knowthis before you're going into
the you're not trying to sellthem a pen that already exists.
You're looking to sell them a asolution that works best for
(20:39):
them. And sometimes it doesn'teven have to be you doing that,
right? Like, a lot of times whenI work with people privately, I
bring in, like, my PR experts,right? And I'll say, you know,
they're going to need your help.I don't write LinkedIn profiles.
I have people that writeLinkedIn profiles, right? So you
don't even have to be doing allthe work. Obviously, you want to
make sure that there's profit toyou as the business owner, as
the company, right? Every singlething that you are offering has
(21:02):
to feed the goose, right, right?You gotta always feed the goose
and and then from there you go,Okay, well, this is how much I
need to pay the profile writer.So this is how much I have to
charge per profile, because Ihave to feed the goose, and I
have to pay the taxes, and Ihave to do all the things,
right? But you can create thisin a flexible way. So you're
(21:23):
offering them all thisflexibility, which, by the way,
you're probably going to do thesame thing over and over, so you
don't have to redesign it everytime. They don't have to know
that, right? You pro, you know,once you start doing this, you
can, you can use the samecontract as you for other
clients and just modify them,right? Make sure you modify
them, and don't leave the otherclients names in them, but and
modify them. So as long asyou're giving these prospects
(21:47):
clear boundaries and packages,you do not have to be on call
24/7 and your business isserving your life, not the other
way around, right? How cool isthat? How cool is that? So
here's the deal. You now havepermission to build a consulting
business that loves your life asmuch as you do. Okay, 100% you
(22:09):
have to be using LinkedIn forthis. And you know, with we're
working together, we're alsosprinkling in some PR, because I
want you to have thecredibility, because that
credibility helps, helps get tothe Yes, right? It helps, it
helps magnetize theseopportunities to you so you're
not out hustling for them. Andit helps people say yes more
quickly, because you've built,you've got that credibility
already built in. So what I wantto know from you, first and
(22:32):
foremost, I want to know this.Okay, I'm serious about this. I
want to know what your nonnegotiable yes is, family
dinners, beach days,volunteering. And how will you
build your business around this?And write it down, and then I
want you to post it on yourLinkedIn today, and I want you
to tag me because I want tocheer you on. I want to show you
one. I want to know before weeven start talking about where
(22:53):
you're going to make money. Iwant to know this new era in
your life. What is your nonnegotiable? Juicy, amazing. Yes,
that you are never going to haveto compromise on ever again.
Write it down, then post it onLinkedIn and tag me, because I
really want to cheer you on. Andif you want my eyes on this, on
your consulting plan, book acall. If you go to Karen
(23:15):
yankovich.com/call you get toour calendar. I'd love to chat
with you. I want to make sureyour freedom plan pays you well.
And of course, if I think that Ican help you with that, I'll
tell you what that looks like.But mostly I want there to be
more wealthy women in the world.So this is my gift to you. Is to
offer these complimentarystrategy calls. Karen
yankovich.com/call gets you tothat calendar. Here's the thing,
(23:41):
your next era is not just aboutincome. It's about freedom. It's
about legacy. It's about yourfavorite moments. And this is
what I want you to claim. Do wewant income? We absolutely
freaking do we want to fill yourcup and have it overflowing so
you can serve from thatoverflow, right? But it's the
freedom and the legacy and thatand those moments, that's why we
(24:05):
can that's why we're doing this,and that's how we build amazing
lives for ourselves. So I hopethis was helpful to you. If you
think you have an audience ofpeople that might enjoy hearing
this, or might need to hearthis, or you have coworkers,
maybe that are in the same placeas you. I'd love for you to
share this with them. If youshare it on your social media,
please tag me. I'm at KarenYankovic, so I can see that you
(24:27):
that you're sharing it, and thenI can share that with my
audience. And this is how welift each other up, right?
You're getting my name in frontof your audience, so I am going
to repay you by getting yourname in front of my audience. So
let's do that. If you love thisepisode, I'd also love your
ratings and reviews. That justhelps me understand what
episodes you're connecting to inthe show notes for this episode,
(24:49):
we have a link for speak pipewhere you can leave me an audio
message. I love getting audiomessages from you. I do. I
respond to every single one ofthem we get to have like, an
actual chat. I feel like I. Lovedoing this podcast. I mean,
we're on episode like, 300 andwhatever, right? I love doing
this, but I do sometimes feellike I'm talking at you, and
when you leave me a message viaspeak pipe, I get to talk with
(25:10):
you, and that's my goal, andthat's part of that relationship
building, right? So I hope thiswas really helpful to you. I
look forward to seeing you tagme on LinkedIn with your non
negotiable Yes, and I will seeyou back here next week with
another episode of The Goodgirls get rich podcast.
Karen,
Karen Yankovich (00:10):
hello. Hello, and welcome to another episode
of The Good girls get richpodcast. I'm your host, Karen
Yankovich, and today we have aninteresting episode. You know we
have so we're living in a worldright now where things have
changed, like post COVID. Peopledon't want to go back to the job
they used to be in. Companiesare making changes. Maybe you've
(00:30):
been laid off, maybe, maybethere's been a restructuring
that doesn't make you happy, andyou just know your next chapter
needs to look different thanthis chapter. Or shall we just
go along the Taylor Swift linesand say your next era right is
going to look different than theera you're living right now? And
(00:51):
you know, it's a scary thing.It's a scary thing to think
about. So, you know, sometimeswe can refer to this as like a
forced pause. And I'm surethere's people that are saying,
you know, if you're somebodythat's that hasn't been given a
choice in this, you know, ohwell, it's leaving space for
something better, all thatstuff. And, you know, I believe
all that stuff too. But also,you know, I'm guessing maybe
(01:13):
makes you want to smack some ofthese people a little bit,
right? Because it is a scarything to take that step. I did
it, I did it. I did it bychoice, but I must say this, I
did it by choice, but I didn'treally have a choice. I couldn't
stay where I was. So, you know,it's a long time ago now, but it
was hard and it was scary, and Ididn't have a net, and certainly
(01:34):
didn't have a financial net. Ifeel like it definitely was, for
me, the launch pad for freedommoney, not just mortgage money,
you know, and a life that'sdesigned around the things I
need to do. And, you know, thispast year, you might have heard
me talk about this. It's beencrazy in my life, you know, my I
mean, listen, I this is why I dowhat I did, right? I wanted to
(01:55):
be able to spend more time withmy kids and grandkids. You know,
I have another grandbaby on theway, which makes six, which is
crazy, but I guess that's whathappens when you have four kids,
right? You end up having a lotof grandkids. So How fun is
that? So that's happening in afew more months. And you know,
my parents were getting older.We lost my dad at the end of
2024 it completely shifted mymom's life. And this forced
(02:19):
pause that I had, even though itwas a long time ago, it allowed
me to build something thatallows me to be where I want to
be, when I want to be there,which I couldn't have done any
of this if I was still at mypaycheck job, right? So there's
no judgment anywhere. If you'refeeling judgment, no, that's not
how I intend this. There's nojudgment at all. If you I mean,
(02:39):
I believe me when I tell youthere have been times in those
years that I have fantasizedabout a paycheck, fantasized
about health benefits, that youknow, corporate led health
benefits, which is definitelynot something I have right now,
right? So, so actually, what arewe talking about here? Because
here's what we do know, okay, in2024 more than 56% of women over
50 report rethinking theircareer path after a layoff or a
(03:01):
corporate shakeup. 56% of women,more than half of the women on
this planet, right? I don'tknow. I'm not. I it was from
this is AARP and BusinessInsider quote, so I shouldn't
say I don't know if it's on theplanet, could be in the US, but
it's still a big number, right?56% of women over 50 are
rethinking their career pathafter a layoff or a corporate
shakeup. And you know, this isexactly what I did, right? And
(03:28):
it's so many of my clients did,and it's so interesting, because
over these years, I've gotten achance to work with so many
amazing, incredible,unbelievably incredible, and
that I am so, just sounbelievably grateful to be able
to work with and I've seen somany different things, right?
There was one woman who left herretired, or, like, quit her job,
(03:49):
and she wanted board seats, onseat, on boards of direct, a
board of director seat. And shegot that so quickly that she was
like, Oh, well, I need to domore content. I'm like, really,
because you just got what youwant already, right? Like so, so
it can happen that quickly.There's other women, another one
I'm thinking of who we startedworking together and
repositioning arts. A lot ofthis is about how you're being
(04:10):
seen, right? Your identity istied into your previous world,
right? So we're shifting whichis an identity work, right?
We're shifting your identity tosomebody new, and as we started
to shift her identity tosomebody new people where she
currently works, startednoticing and went going, like,
Wait a minute. Wait a minute. Ididn't know this about you, and
I didn't know this about you.And and ended up giving her
(04:30):
these unbelievable promotionsthat she couldn't turn down and
didn't want to turn down. So shethought that she was going to be
shifting away from the the placethat she was at work. Instead,
they made her offers that shewas so excited to take up on
right so there's no one rightpath, because then there's
plenty of other women who haveleft where they were before and
(04:51):
stepped into a role as aconsultant, as a coach,
whatever, right whatever itlooks like for you. So I've seen
it all. I really have. I've seenit all, and what I. Love about
this is that it is, it is fluid,right? We don't have to know
going in. We have to kind ofknow what we want going in,
right? We have to kind of knowwhat we want to be doing. But
it's okay to change it, right?It's okay to change it. And
(05:14):
that's the point here. I'mthinking of another woman now,
who we were together, and shegot so good at this LinkedIn
work that she started doingLinkedIn work for other people's
companies, and started doingbuild a whole business around
that, you know, and then nowshe's doing some other cool
stuff. So just so anyway, we'regoing to talk today a little bit
about a blueprint that's goingto help you take back your time,
(05:36):
rebuild your income, becausethat's important, like, money is
important, right? And design.We're going to call this a
consulting business, but insertwhatever it looks like for you
that respects your real life,okay, that respects your real
life, and I'm going to check inon you on this, right? I'm going
to talk about that later. On theend, I want to check in on you
in this so I know for me, when Ileft my job, I mean leaving that
(06:00):
paycheck. I was probably, I'mgonna say it's probably also
around the same time. Myyoungest was in college and I
was divorced, so I was there waschild support money coming as
well, and that went away at thesame time. So now I didn't leave
my paycheck. That was my I wasat any child support, but I was
like, literally no net. Like,literally no net. Worried about
(06:22):
that, worried if Was I too oldto do this right? What if I fail
on my own? What if this doesn'twork, but here's what I know,
here's what I knew, and I had tocontinue to remind myself. And
if you need a reminder of this,then please use this as my
reminder to you. This worksright. It may not. You may have
some failures, but it works,right? It me, it just because
(06:43):
this, like, maybe Plan A didn'twork. There's always, there's
another 25 letters in thealphabet, right? So this does
work. It will work for you. Theobviously, we want it to work as
quickly as possible, becausewe're nervous about it, right?
But it's going to work, right?It's going to work, because
here's the other thing. And Ireally wanted to dive into some
(07:04):
actual statistics for this,because I didn't want to just be
talking smack here in thisepisode, because it's an
important topic. It's animportant topic. Here's the
other statistic. Then also AARPand this time, Harvard Business
Review are reporting that womenover 50 are the fastest growing
group of new entrepreneurs inAmerica. Women over 50 are the
(07:25):
fastest, fastest growing groupof new entrepreneurs in America.
And 68% of women say they wishthey designed work life balance
before burnout forced it right.And I think I can totally relate
to that too. You know, I don'thave any I don't live in a place
where I with regrets. I don't Imean, there's certainly things I
wish would have been nice if Idid differently, but it is what
(07:47):
it is. I am, where I am. I havea beautiful life, and I'm not
living with any regrets thatbeing said when my kids were
little, I was never home. I wason home a lot, and I know that I
missed out on some things,right? So would it have been
nice if I figured this outsooner? Sure, but here's the
thing, when, when my kids werelittle, we didn't have the same
tools we have now to be anentrepreneur, you have these
(08:08):
tools now, right? You have somuch. You have the same
resources available to you atvery little to no charge that
you know Pepsi does, right? Andthese big companies have so know
that this layoff, we'll call ita layoff. Or maybe it's by
choice. Maybe you just, you justnot ready, you just can't do
another day there, which is whoI was, right? It can be a
(08:29):
detour, or it could be a momentthat you design, okay, it could
be a moment that you design. Sosometimes maybe you're getting
some severance, maybe you'vebuilt up a little nest egg,
right? You can, you can build aan offer, which is my sweet
spot. I love having theseconversations with you that is
(08:51):
aligned with who you are andwhere your zone of genius is,
and brings you in a bigpaycheck. As I'm recording this,
I just had a conversation withone of my private clients who,
for the first time in her life,is an inch away from landing a
25k client. And it's probably, Ithink the biggest she's ever
gotten was maybe 5k so the pointis, it was reframing it those
(09:16):
those clients were always there,but other people were getting
them right. So I want you, youknow? So she took this moment,
she got laid off, she took thismoment and she's like, and she's
like, I've got this I think shehas some unemployment money.
I've got this much time to makethis happen, right? So we just
hustled and and instead offocusing, and trust me when I
(09:38):
tell you, I had to re I'm stillrefocusing her often. You know,
stop talking about a $50 thing.I know these $50 things could be
valuable right now, but focus onwhere the money is and it's
there for you. Because if you'relistening to the show, you are
likely not somebody that justgraduated college. You probably
somebody that has been doingthis work for a while. You
deserve big, fat, juicypaychecks those. 25k and 50k and
(10:01):
100k offers are out there.Somebody's getting them. Might
as well be you, right? So, sothis is where we start to
design the this moment for you.Okay? And the first thing you
need to do, and this is reallyimportant, is map out your non
negotiables. Okay, map out yournon negotiables. What are non
(10:22):
negotiables for you? And youknow, in our she's linked up
program, we have a marketingtraining, marketing planning
training, that we do the q4every year, and we do it live
every year, and then it'savailable to anybody that joins
the program throughout the yearas a replay. And one of the
first things we do is map outour non negotiables. What do you
want your life to look like? Wecan't build your business until
(10:44):
we know what you want your lifeto look like, right? Do you want
to have every every month seethe ocean, right? Do you want to
have Fridays off every year? Doyou want to have December off?
Right? What is? What are yournon negotiables? You get to
choose this because guess what?I you might find me working on a
Saturday morning sometimes,certainly, if it's like a rainy,
(11:05):
crummy day, I might work on aSaturday because I might have
taken Tuesday off. I'm trying tothink this week I had two day
well, no last week, because thisis I'm recording. This is
earlier in the week. So lastweek I had, I had two days with
one of my kids and grandkids,and then I spent another day
with another one, and then thisweek, I'm actually going on
vacation with my family. Andthis is all stuff I get to do,
(11:27):
like I work around that stuff,right? So the first thing you
need to do is map your nonnegotiables and start with a
blank calendar. Block yourpersonal priorities. First,
build your client time aroundthat. Okay? And think about
this, you don't. I am absolutelythe anti hustle. Okay? I'm all
about this being feeling likethere's ease and building
(11:48):
freedom into it. It doesn't meanthere's never hustle, right? But
think about like maybe evenbuilding into your calendar some
rituals, maybe when you know ifyou want Fridays off, one of the
things that's going to be nonnegotiable, it's going to be
Friday is going to be a pedicureday, or a massage day, or the
first Friday of every month isgoing to be a massage day, or
whatever works for you. Like,build in some tiny rituals that
(12:12):
would feel luxurious if younever had to compromise on that
again. Isn't that cool? I mean,does that sound amazing? Because
this is what you're buildinglike. This is what you're
building, right? I promise you,this is what you're building.
How cool is this I get? Can youtell I get excited by this? All
right, so once you've done that,once you've done the outlaying,
laying out of of what you wantyour life to look like, right?
(12:36):
Then you have to start thinkingabout your income streams. And
you do not need 100 incomestreams. And here's the other
thing you you need to bethinking about, like, shift your
mindset from reactive hustlingto purposeful consulting or
relationship marketing, okay?Like, the work that you're doing
(12:58):
is going to be purposeful. Youknow, I often say, like, if you
want to make pens, and you makethe best pen in the world, we
are not going to hustle to sendone pen at a time. We're going
to purposefully put together astrategy to find you a
distributor that wants to buy100,000 of your pens, because I
don't want you hustling to sendsell one pen at a time, right?
So you need to shift yourmindset from that. And I can
(13:22):
tell you that one of the biggestmindset blocks and identity
blocks that my clients oftenhave is that, well, I've never
been a consultant before. I'venever said I've never signed
Karen Yankovich Dash consultantto a contract before. So I how I
can't charge that much money,right? But you can, because
you've been doing this work allthis time, right? So there's
(13:43):
three kind of pillars to this.Okay? So pillar one is you need
to have a signature offer. Youneed and by the way, I have one
signature offer. My she's linkedup program. We have you can do
that. We can do that in a day,like we have linked up in a day.
If you don't want to take the 12week program, really, it just
comes down to how quickly youwant it to happen and what your
(14:04):
budget is, right? I don't have100,000 different offers. I have
one offer, and there's differentlevels of it, okay? You can do
the same thing. And I did thatdeliberately, because my
strength is strategy, notcreating 5 million sales pages
to create a $20 offer to try tosell it to a million people.
It's just not what I do best. Iwould rather create one offer
that showcases my best skill setand solves a real problem,
(14:27):
right? And then build it fromthere. And then the second
pillar in this is thinking aboutand creating a mindset around
relationship based marketing. IfI ask 100 people where they got
their biggest client from. 90 ofthem are going to tell me that
it came from a referral, right?They come from warm connections,
(14:49):
not cold calls, right? I mean,we've got cold calls. I get cold
calls. You pick do you give them$10,000 to $25,000 No, right?
That you it comes from thisrelationship. Partnership based
marketing. And you know, 70% ofconsulting contracts come
through these warm connections.So you need to have that built
into as you're building out yourcalendar, right, building out
(15:10):
your week. Have a strategyaround that, around how much
time are you going to spend? Andyou know, for me, it's on
LinkedIn, buildingrelationships, talking to
people. I had a conversationtoday with somebody I hadn't
talked to in a long time, and hewas talking about how horrible
networking is lately. And Isaid, I completely agree,
because so many people go to somany networking events, but they
never actually buildrelationships. They never
(15:32):
actually follow up. And thenwhen I say, Well, wait a minute,
I want you to be following upwith 20 people from LinkedIn
every week, they say, Well, Idon't have time for that. Like,
yeah, that you don't have timefor that because you go to too
many networking meetings thatyou don't follow up from, right?
Like, deepen the work you'redoing deep. And by the way, I
don't ever say that I want youto meet 20 people in a week. As
those words came out of mymouth, I was like, why am I even
(15:52):
saying that it's it's not, it'stotally unnecessary, right? But
in any case, deepen themarketing. Don't like, deepen up
broader is going to get you thehigher ticket things. Which
brings me to the third pillar,it is easier to close one $5,000
client than 10 $500 clients. Myclient that I talked about
earlier, that's about to sign a25k contract. I mean, I'm
(16:13):
telling you, she's ready to goout there and hustle the street
for $50 this, and $100 these,and $200 these. And I am
constantly pulling her by theback of the neck and going hand
money. Let's make some you areworthy of these big somebody's
getting these big, fat, juicycontracts. Let's let them be
you. Because here's the thing,okay, consultant, let's kind of
(16:33):
like the word consultant evenbetter than coach right now. I
think that consulting, if youcan build what you do into a
consulting framework, I thinkthat that's going to serve you
well at in 2025 like if you'relistening to this, and you know,
10 years from now, maybe that'snot true anymore, but in 2025 I
think that's true. But here'sthe other thing that's true,
women consultants earn 20% lessthan men on average. And how do
(16:58):
we close that gap? We ask forthe money that we deserve. We
that gap starts that we shrinkthat gap when we start pricing
like the pros that we are okay.So I want you to think a little
bit about your last role, right?Here's a little mini homework
for you. What did that companypay for your expertise per
month? That's your consultingbaseline, not your selling.
(17:20):
Because remember, evenespecially if it was a paycheck,
was a paycheck you need to buildin your loaded labor rate,
they're paying your benefits,they're paying payroll taxes,
right? That's why consultantsmake so much more money than
employees. Right? Now, listen,as a consultant, I can tell you
very clearly that $100,000paycheck is a lot more money in
my pocket than $100,000consulting contract. I need
(17:42):
$200,000 consulting contracts tohave that same $100,000 in my
pocket. Which is all good,right? Which other? Because we
have overhead, we have we'rebusiness owners, we have
overhead, right? But so does thebusiness right? So if you're
making $50 an hour, $100 an hourat your last role, remember that
there's probably a 50% loadedlabor rate on that, right? So
think about that, and if youhave any any insight into how
(18:05):
much they were payingconsultants, find that out,
right? And let that be yourbaseline, because you have the
expertise you deserve this,okay, but we have to show up
confident and worthy of thosebig, fat, juicy contracts,
right? So as we're movingthrough this, I told you, it's
(18:26):
going to be a blueprint. So thisis we're going to continue to
move through what you do next.You know, you've designed your
life. You've got some ideas,maybe around a higher ticket
offer, and you understand nowthat that you don't have to, you
know, go for the low, lowticket. Things first. You can go
for the higher ticket. Things gostraight for the higher ticket.
Things right now, let's thinkabout what some flexible client
(18:47):
structures might look like. Youknow, there's retainers, there's
projects, there's groups,there's VIP days, right? Clients
love clear boundaries andpackages, right? So the best
part about this, especially forsomebody new, a new business
owner, or an or an expandingbusiness owner or coach is
looking to take it to the nextlevel. The best part about this
(19:09):
is this comes from aconversation you're having,
right? So follow me here for asecond. You're you, you do, you
listen to my podcast, and you doall the things. And you've,
you've had some conversation,you've got some conversation.
You've got some people on yourcalendar from some LinkedIn
strategy that you've done, andthis is not spamming them, by
the way. This is very warmrelationship marketing. Maybe
you got a referral, whateverthat looks like, and they're on
(19:30):
your calendar, and now you'rehaving a conversation with them,
and you're like, Okay, tell mewhat you're looking for. Like,
what is it that you're lookingfor? So they're going to tell
you what they're looking for,and you, based on that, are
going to build them an offer.You are not creating the
packages before you speak to theclients, and that, by the way,
means and creating 65,000 salespages and thank you pages and
(19:52):
offers and blah, blah, blah,blah, blah, you have to do any
of that. You're going to justcreate. You're going to have a
conversation. And based on that,you're going to say. Okay, well,
we can either do this on aretainer as a project level, or,
you know, and maybe you can evendo both, right? Maybe you can
even do, well, you know, I thinkfor $5,000 a month, for a
minimum of six months, I can do,you know, A, B, C, D and E. But
(20:15):
I also think that I want to comein and talk to your staff,
right? I think you have a, youhave a you know, you have a
staff. I can come in there,maybe do some assessments, and
blah, blah, blah, so for that,you know, there's a different
rate, right? So you can mix andmatch this. But the best part of
this is you don't have to knowthis before you're going into
the you're not trying to sellthem a pen that already exists.
You're looking to sell them a asolution that works best for
(20:39):
them. And sometimes it doesn'teven have to be you doing that,
right? Like, a lot of times whenI work with people privately, I
bring in, like, my PR experts,right? And I'll say, you know,
they're going to need your help.I don't write LinkedIn profiles.
I have people that writeLinkedIn profiles, right? So you
don't even have to be doing allthe work. Obviously, you want to
make sure that there's profit toyou as the business owner, as
the company, right? Every singlething that you are offering has
(21:02):
to feed the goose, right, right?You gotta always feed the goose
and and then from there you go,Okay, well, this is how much I
need to pay the profile writer.So this is how much I have to
charge per profile, because Ihave to feed the goose, and I
have to pay the taxes, and Ihave to do all the things,
right? But you can create thisin a flexible way. So you're
(21:23):
offering them all thisflexibility, which, by the way,
you're probably going to do thesame thing over and over, so you
don't have to redesign it everytime. They don't have to know
that, right? You pro, you know,once you start doing this, you
can, you can use the samecontract as you for other
clients and just modify them,right? Make sure you modify
them, and don't leave the otherclients names in them, but and
modify them. So as long asyou're giving these prospects
(21:47):
clear boundaries and packages,you do not have to be on call
24/7 and your business isserving your life, not the other
way around, right? How cool isthat? How cool is that? So
here's the deal. You now havepermission to build a consulting
business that loves your life asmuch as you do. Okay, 100% you
(22:09):
have to be using LinkedIn forthis. And you know, with we're
working together, we're alsosprinkling in some PR, because I
want you to have thecredibility, because that
credibility helps, helps get tothe Yes, right? It helps, it
helps magnetize theseopportunities to you so you're
not out hustling for them. Andit helps people say yes more
quickly, because you've built,you've got that credibility
already built in. So what I wantto know from you, first and
(22:32):
foremost, I want to know this.Okay, I'm serious about this. I
want to know what your nonnegotiable yes is, family
dinners, beach days,volunteering. And how will you
build your business around this?And write it down, and then I
want you to post it on yourLinkedIn today, and I want you
to tag me because I want tocheer you on. I want to show you
one. I want to know before weeven start talking about where
(22:53):
you're going to make money. Iwant to know this new era in
your life. What is your nonnegotiable? Juicy, amazing. Yes,
that you are never going to haveto compromise on ever again.
Write it down, then post it onLinkedIn and tag me, because I
really want to cheer you on. Andif you want my eyes on this, on
your consulting plan, book acall. If you go to Karen
(23:15):
yankovich.com/call you get toour calendar. I'd love to chat
with you. I want to make sureyour freedom plan pays you well.
And of course, if I think that Ican help you with that, I'll
tell you what that looks like.But mostly I want there to be
more wealthy women in the world.So this is my gift to you. Is to
offer these complimentarystrategy calls. Karen
yankovich.com/call gets you tothat calendar. Here's the thing,
(23:41):
your next era is not just aboutincome. It's about freedom. It's
about legacy. It's about yourfavorite moments. And this is
what I want you to claim. Do wewant income? We absolutely
freaking do we want to fill yourcup and have it overflowing so
you can serve from thatoverflow, right? But it's the
freedom and the legacy and thatand those moments, that's why we
(24:05):
can that's why we're doing this,and that's how we build amazing
lives for ourselves. So I hopethis was helpful to you. If you
think you have an audience ofpeople that might enjoy hearing
this, or might need to hearthis, or you have coworkers,
maybe that are in the same placeas you. I'd love for you to
share this with them. If youshare it on your social media,
please tag me. I'm at KarenYankovic, so I can see that you
(24:27):
that you're sharing it, and thenI can share that with my
audience. And this is how welift each other up, right?
You're getting my name in frontof your audience, so I am going
to repay you by getting yourname in front of my audience. So
let's do that. If you love thisepisode, I'd also love your
ratings and reviews. That justhelps me understand what
episodes you're connecting to inthe show notes for this episode,
(24:49):
we have a link for speak pipewhere you can leave me an audio
message. I love getting audiomessages from you. I do. I
respond to every single one ofthem we get to have like, an
actual chat. I feel like I. Lovedoing this podcast. I mean,
we're on episode like, 300 andwhatever, right? I love doing
this, but I do sometimes feellike I'm talking at you, and
when you leave me a message viaspeak pipe, I get to talk with
(25:10):
you, and that's my goal, andthat's part of that relationship
building, right? So I hope thiswas really helpful to you. I
look forward to seeing you tagme on LinkedIn with your non
negotiable Yes, and I will seeyou back here next week with
another episode of The Goodgirls get rich podcast.
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