Welcome back to the Good Girls Get Rich podcast. I’m your host, Karen Yankovich. What if your LinkedIn profile could become your most powerful revenue-generating asset? In this week’s episode of Good Girls Get Rich, I’m going all-in on the basics that most people are overlooking — and trust me, it’s costing them clients, income, and influence.
If you're still treating your LinkedIn like a resume, you're leaving serious money on the table. Your profile isn’t just a list of what you’ve done — it should be a compelling, strategic story that positions you for the high-ticket opportunities you deserve.
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About The Episode and Highlights:
Still treating your LinkedIn profile like a digital resume? That stops today.
In this episode of Good Girls Get Rich, I’m sharing the five LinkedIn profile shifts that take you from overlooked to unforgettable — shifts that position you for the clients, contracts, and speaking opportunities that actually change your bank account.
\We’re not talking fluff. These changes are simple, strategic, and high-impact.
Here’s what you’ll learn:
- How to craft a magnetic headline that makes people say “I need her in my life”
- What to include (and what to ditch) in your About section to connect and convert
- Why your old job descriptions are holding you back — and what to replace them with
- The power of visuals to create instant credibility and interest
- Smart ways to guide visitors to take the next step — whether that’s booking a call, grabbing your freebie, or hiring you on the spot
I’m also sharing real stories from clients who updated their profile and landed dream opportunities within days — no ads, no funnels, just strategic visibility that works.
Magical Quotes From The Episode:
“Your LinkedIn profile isn’t your resume — it’s your revenue strategy.”
“We’re not here to be picked. We’re here to attract and choose.”
“It’s not about listing what you’ve done — it’s about showing who you are and how you help.”
“You’re one LinkedIn profile away from the kind of clients and opportunities that change everything.”
Resources Mentioned In the Episode:
- Connect with me on LinkedIn: Karen Yankovich
- Follow me on Instagram: @karenyankovich
- Grab your free $100K Profile Blueprint with scripts, templates, and examples here.
- Want support making these shifts inside a powerful community of women rising together? Book a chat with me.
You’re not invisible. You’re just one LinkedIn upgrade away from the big opportunities waiting for you.
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:00):
Karen,
(00:10):
hello and welcome to the goodgirls get rich podcast. I'm your
host, Karen Yankovich, and I amdiving deep into LinkedIn with a
few episodes in a row, and Ithis one is, this one is really,
truly going back to basics.We're talking about the prior,
the five profile shifts thatwill attract your highest paying
(00:31):
opportunities, clients, jobs,boards of director, spots,
whatever it is you're lookingfor, right? What do we need to
have on your profile to be ableto do this. This is honestly,
this is really the most powerfultool you have at your disposal
for growing your impact, growingyour influence and growing your
income. It's your LinkedInprofile. It's what comes up when
(00:52):
people throw your name in asearch. It is where you can tell
the world what you want them toknow about you.
And you know, I'm not talkingabout stuffing your profile full
of keywords, or to pretending tobe somebody you're not. I'm
talking about leaning into thegenius that you are. And you
know, in our shoes, linked upprogram, and in all the work
that I do, really the privateclient work as well, we write
(01:14):
your LinkedIn profile for you,and it is so we very frequently,
we get people say to us whenwe're writing it, like, Can I
really say this about myself? Imean, we're not making stuff up
about you, right? We're just,we're just really helping you
lean into the things that arethat you're amazing at, the
things that you've done, right?Really projecting yourself into
(01:35):
the future. You know, a lot ofpeople think about LinkedIn,
your LinkedIn profile as youronline resume, and I believe
that your resume is all aboutwho you used to be. Your
LinkedIn profile should bepositioning you for the person
you're becoming, the personyou're stepping into dress for
the job you want, right? Sowe're going to talk today about
how to do that again. We're notmaking stuff up. We are just
(01:55):
going to
create it in a way that we'reonly talking about the things
that are valuable to you movingforward. So I'm going to talk
about making five key shiftsthat move your profile from
looking like that digital resumeto becoming an opportunity back.
The reality is people do need tothey are checking you out,
right? They're using yourLinkedIn profile to check you
(02:15):
out, but honestly, they don'treally care about you. What they
want is for you to sell them onwhy they should care about you,
why you can be the person thatcan make impact on them, that
can change their lives, right?So we want to tell them about
you, but we want to make itabout them. So let's talk about
like, what is not working first.You know, so many people come to
(02:38):
me with LinkedIn profiles thatare again rooted in their past,
all about who they used to be.It's chronological, it's
factual, and maybe it'simpressive, right? I want you to
tell me about all the impressiveletters you have after your
name, and I mean, you earnedthem. You deserve to shout that
loud from the rooftops, right?But it reads like a job
(02:59):
application, right? Becausenobody really cares about most
of that stuff. That resumeenergy puts you in a position of
waiting to be picked. Have youever like, I don't know if
you've ever like, put a resumeout on a site like indeed, or
something, you just get drownedwith resumes. You don't want to
be one of the million, right?Because we're not here to be
picked. We are here to attractand choose. All right? Think
(03:22):
about that. We're here toattract and choose. The moment
you step into your thoughtleader energy, your profile is
less like a list and more andless like a resume and more like
a story, right? And those highpaying clients, those high
paying jobs, those high payingopportunities, they invest in
stories and strategy, right? Notjob descriptions. Nobody cares
(03:42):
that you know Word or Excel,right? I mean, there's a place
for that in this process, butreally not here on your LinkedIn
profile. So we're going to talkabout a checklist of sorts,
right, five high impact shiftsto transform your LinkedIn
profile into a revenuegenerating asset in your life,
(04:03):
okay? And this, remember thatyour LinkedIn profile, I want
you to if you're going, ifyou're sitting on your computer
while you're listening to thisand making changes to your
profile,
if you're driving, go back anddo that, right? So you can pause
it and start again. And pause itand start again. Remember that
this is not Mount Rushmore. Thisis not set in stone. I want you
to lean into your genius andlean into something really
(04:27):
specific and be really clear onwhat you want to attract, who
you want to attract with yourLinkedIn profile. But if it
changes tomorrow, that's okay,you can change it, right? So
just kind of just go with mehere for a little bit, if you
wouldn't mind. All right, solet's talk about your headline.
A lot of people think aboutheadlines as a job title it is,
(04:48):
and that's really what they putin there, right? And nobody is
is looking for a CEO, right? Imean, I guess it may be looking
for an accountant like but ifyou have on your headline,
marketing consultant slashspeak.
Or slash coach, slash whatever.
You and 90,000 other people onLinkedIn have the same thing,
right? I want you to shift theenergy of that. Your headline
(05:10):
should tell people who you are,who you help, and how you help
them, right? So make it outcomefocused, make it super specific.
Speak to the transformation, notthe title, right? So one of the
things I like to talk about is,you know, like, let's say you're
a financial planner and you're afinancial planner, you're a
great financial planner, and ifyou're a financial planner, you
(05:31):
probably can't even use this,because I know you have
licensing compliance issues, butwe're going to use you anyway as
an example. Put yourself,whatever you do, put it in the
you know, put it in thisexample, you can say, I'm a
financial planner. I have thesegreat letters after my name, and
you earned them. You deserve touse those letters, right? But
nobody really cares about thoseletters, right? They want to
(05:52):
know what you can do for them.So if you say, I'm a financial
planner, and I help women over50 create enough wealth to
retire at 60. Now you're talkingabout you're telling me about
you, but you're making it aboutme, right? To see how that that
subtle shift happens. So who youare, who you help, and how you
help them in your about section.And by the way, come into our
(06:14):
Facebook group, LinkedIn forwomen community.com, LinkedIn
for women community.com, jointhe Facebook group. I'm happy to
give you feedback on this stuffin the Facebook group, once you
make some of these changes,right? Okay, the next shift
your about section, I want youto think about that word about
okay, it what people want toknow about you. They don't want
(06:37):
it to be they don't want it theydon't want it they don't want it
to be like, first of all, itneeds to be in first person.
They want you to be speaking tothem, right? So make sure you
read it out loud when you'vewritten it, so that you can, you
know, you can make it feel likeit sounds like you. Sometimes,
what I recommend to people isthey take like, take your phone
and take like, a transcriptionapp on your phone, and just talk
for a couple minutes about whyyou do what you do and why you
(06:58):
love what you do and who youserve. Just talk for a few
minutes, have that and then editthat into 2600 characters. You
have 2600 characters in yourabout section. It used to be
called summary, right? And thesummary is boring, right? Like,
give me the summary. It's likethe cliff notes, but about
section that's juicy, right?Give me the juice. Give me the
juice. You know, if you knowanything about digital
(07:18):
marketing, and if you do it, ifyou have a website, you might
notice that your about page onyour website is very often the
most visited page. Because we'renosy. We want to know more about
you. Tell me about you. And alittle extra tip,
use those first three linespowerfully, because before
somebody clicks more, that'swhat you need to catch them
with, right? You need to catchthem with those first couple of
(07:40):
lines, you are not here to justtalk about, like, with over 20
years of experience in digitalmarketing, right? Tell me
something like, You're not hereto build a personal brand for
fun. You're here because you'redone being the best kept secret
and you're ready to beunforgettable. See the
difference between those twothings. That's what I want from
you. All right. Shift numberthree, we're talking about your
(08:02):
history now. Now this is themost resume like section of your
profile, right? So this is whereyou want to put your previous
jobs, and you want to put yourprevious, you know, experiences.
But here's the thing you want topull from those experiences
what's relevant to what you'redoing. Now, let me give you an
example. If you look at myLinkedIn profile, you'll see
that sounds feels like a millionyears ago. I was the vice
(08:24):
president of infinityCommunications Group, and at
infinity communications group, Ibasically did everything. I
mean, I ran the company. ThePresident, God bless him, was an
amazing mentor to me, but he wasmore of a figurehead president,
and I basically did all thethings. I bought office
furniture. I picked out healthbenefits. I hired contractors to
(08:45):
clean the, you know, cleaningpeople. I went out on sales
calls. I, you know, I hired andfired people, right? Most of
that stuff is completely notrelevant to what I'm doing now.
So if you read that, it justtalks about my experience in
sales and marketing andpartners. And you know what I
mean? It talks about that,because that's what's relevant.
If what I was doing now washuman resources related, maybe
(09:05):
I'd be talking about that,right? But it's not so it's not
relevant. You don't have to puteverything you did in your
previous experiences into thosethings, unless there's a reason
for it. If it showcases you as athought leader, then by all
means, use it, right? Forexample, if you are president of
the PTA, put that in yourexperience section, because that
shows that people have haveconfidence in you as a leader,
(09:29):
right? So put that in there.Doesn't have to be it, does? It
says experience, not job, right?If you're on a board of
directors, put that in there. Itshows people that you have
experience. So really, the goalof that is to you want to build
the story of you way back fromwhen you used to work at
McDonald's to now, right? Andwhen used to work at McDonald's,
we don't need to hear about, youknow? I mean, you might want to
(09:49):
put things like, oh my gosh, Iremember, to this day, coming
home smelling like french fries,right? But also you might want
to put, if, like, what you'redoing now is people related. You
may want.
To put something like, you know,I remember that when old man
Murphy came in, I was the onethey called because he could
nobody else was able to handlehis order without him
(10:09):
complaining. But I knew how Ibecame friends with him, and
maybe, you know, and I made surehe was well taken care of, and
he appreciated that, right? Tellme something like that, even if
it was about something likeMcDonald's, because it tells me
about who you are today. Makesense? So no bullet points of
job duties. We want projectoutcomes. We want client wins in
there. We want aligned mediafeatures in each of these
(10:30):
sections, you can put media. Youcan add links to different
media, so put that in there. Iwant you to brag with purpose,
showcase your results, right?This is your credibility
section, not a job board, allright. So moving on shift number
four, that your image, right? Iwant you to think about from,
(10:52):
you know, your profile image toyour header image on the top, we
wanted to scream, I own thisspace. This isn't vanity. It's
visibility. People are going,this is your first impression.
Very often, your LinkedInprofile is your first impression
online. Okay, so we want thatvisibility. We want you to to
(11:13):
use an updated headshot. I mean,you can get headshots anywhere
these days, right? Almost everyconference has headshot, has
photographers doing headshots.Maybe your chamber of commerce
locally is sponsoring a headshotday, right? You want,
consistently, want to getheadshots wherever, and every,
every time you can. Frankly, youcan even use AI to get some
headshots these days, right? Idon't know if I totally, I mean,
(11:35):
I always recommend that, but ifit comes out looking like you
and you feel good about it,listen, whatever you can do to
really showcase that you are theboss, you own the space, you are
the best at what you do. Youneed to look the part. You need
to look the part. So make surethat you have a great header
profile picture, but then alsothe banner right the banner at
(11:56):
the top. Sometimes, if it's likeif I'm if it's a season where
maybe I'm applying to be aspeaker at a bunch of places. I
might just have a picture ofmyself with a microphone in that
banner. If there's a some kindof launching thing that I'm
doing, I'm going to put that inthere, right? You can use Canva,
or some kind of thing like thatto create but you don't need to
do anything. I mean, I tell myrealtor clients, like, just use
(12:16):
a beautiful picture of somethinglocal, right? That because you,
because a realtor really is, isknown as the local presence. I
remember I had a client one timewho was a an accountant. What
are we going to put in hisprofile image, right? Like, what
is going to make it compelling?And turns out, he raised
sailboats. So we used a pictureof his boat in in his header
(12:36):
image, because it made himinteresting, right? And, of
course, when you went through itand is about sections of that,
we talked a little bit aboutthat as well. Bit about that as
well. So it's we want people towe want people to see you as
interesting. We want them to,you know. We want them to say, I
want to know this person. Andyour imaging is a big part of
that. All right. Shift numberfive, okay, let's make sure you
(12:58):
have compelling calls to action.I would love to tell you, if you
say call me, that they will. AndI have gotten people that called
me from LinkedIn. I'm not goingto lie, that has happened to me,
but not enough. And I have a lotof LinkedIn connections, not
enough, right? You want to drivepeople to what exactly you want
them to do. So in your featuredsection, make sure, if you want
people to book a call with you,put a link to that in there. And
(13:20):
don't just put your link. Put acreate a thumbnail that says,
want to talk. Click here in abook on my calendar. Like make
it really, really easy you wantto get if you're looking to get
more speaking engagements, makesure that you have your speaker
reel in your featured section.Put a lead magnet in just so
many different places you could.Put lead magnets in your
LinkedIn profile, directly intowhere people can click directly
(13:42):
into grabbing your lead magnet.Make sure that in your about
section, you have a let you youtell people exactly what you
want them to do next. And youknow, I'll use Realtors as an
example as well. A lot of times,realtors like to say, I'm going
to give you an assessment of thevalue of your house. It's a
little too it's a little bitlike going on a first date and
expecting a little too much,right? Like, take them for
(14:04):
coffee first. Take them forcoffee first. People don't know
you yet. They're probably notgoing to give you their address,
because they don't know who youare. They don't want you
haunting them and hounding them,right? So give them something
simple, like five things youneed to know. I think you five
things that you might not havethought of, you can do to your
house to increase the value by10% something like that, right?
Something that people have beenlike, oh, I want that, because
(14:26):
what it's doing is it's drawingthem into your world and and
then they're in your world, andthey'll learn more about you.
Now you absolutely also want tomake sure that you let people
know how they can reach out toyou. I have 100% had people not
knew who I was on Tuesdaymorning, and by Tuesday evening,
work a high paying clientbecause they came across my
(14:46):
LinkedIn profile.
So I had easy way to book a callon my calendar. I had calendar
openings for that day. Theybooked the calendar opening for
that calendar for that day, andbecame a client in that same
day. So that has absolutelyhappened to me, and remember the
first part.
That sense they didn't know whoI was Tuesday morning, right? So
it's not because I have apodcast or I'm any big deal.
It's the same thing can be foryou that came across your
(15:07):
LinkedIn profile. You could takethem down the path, look
credible, and make it reallyeasy for them to get on your
calendar. If getting on yourcalendar is what you want people
to do. So tell them what to donext. Make it easy. Make it bold
and make it simple. Okay, let metell you about a couple of my
clients here. First, I want totell you about Teresa. Teresa
was working with us, and wewrote her LinkedIn profile for
(15:30):
her, and she completely blew upher business from some of the
work that we did together. Butwhen Theresa was working with
and she was in corporate still,and so she had, she had occasion
to work with headhunters andthings like that in the job she
had, and one of the headhunterssaid to her, your profile, your
(15:51):
LinkedIn profile, is the goldstandard for what LinkedIn
profile should look like. Thisis what we want for you. This is
what we want for you. Then therewas Katie. Katie literally came
to us and we had just startedwriting her profile, and she
came to us and said, You know, Imade the changes you recommended
on my profile. This was Katiewas not in our program yet. When
(16:13):
this happened, I made thechanges you asked me to make,
like so let's just assume Katielistened to this podcast, right?
She made the changes that wetalked about in this podcast.
She said somebody came across myLinkedIn profile. She was able,
she booked a call on Tuesday,and by Friday, I had a new
client. Right? These This is howfast this stuff can happen, and
I don't. And then there's Jenny.Jenny, we did work with Jenny,
(16:34):
and Jenny had been in the samejob for eight years. Eight years
she'd been in the same job, andshe was looking to make some
changes. Was looking to makesome changes in what she was
doing. So we rewrote herLinkedIn profile for her, really
positioning her as a thoughtleader in what she did. And
within a week of rewriting herprofile, first of all, somebody,
the mayor of the town, knockedon her door and said, I had no
(16:57):
idea you were that you weredoing all this stuff. That's
amazing. I want to make. I makeit a point to make sure I know
all of the influential people inour town, which, how crazy is
that her boss's boss reached outto her and said, How did I not
know you work for us? How did Inot know you before I saw your
LinkedIn profile and created aposition for her, and she has
since then gone on to be C suitein the position that was in the
(17:20):
in the company that she was ineight years she was doing the
same job. Three weeks afterrevamping her LinkedIn profile,
everything changed for her.These are real life stories.
Okay, so this is stuff you needto do once, right? You make
these five shifts, and withinweeks of updating your profile,
these opportunities come up.That's the power of positioning.
(17:42):
That's the power of positioning.When your LinkedIn profile
reflects who you really are, notwhat you've done, but who you
are and who you help and how youhelp them, it attracts the
people ready to invest in you atthe highest level. So here's
what I want you to do, pull upyour LinkedIn profile and look
at these five areas, and I wantyou to look at them and say, Is
this helping me make more money?Is this bringing in income? Do I
(18:04):
look like I'm peers with themost influential people in my
industry, or is this playingsafe? Okay, and pick one
section. You don't do the wholeprofile today, but pick one
section to upgrade this week.And if you want help, you know
I've got your back. We dive deepinto these transformations
inside she's linked up, becausethis isn't just about looking
good online. It's about creatinga presence that brings in money,
(18:27):
right? I want there to be morewealthy women in this world, and
it starts with how you show up.So I want you to have more high
ticket opportunities, morealigned partnerships. And it
starts with this work that we'redoing here. And so if you want
to learn more about she's linkedup, just go to my calendar.
Karen yankovich.com/call grab aspot on the calendar. We're
happy to chat with you, and thenwe have a bonus for you today
(18:49):
for tuning in. I've got a freedownload for you, the 100k
profile blueprint. It walks youthrough all five shifts with
examples and scripts andtemplates. So if you go to Karen
yankovich.com/ 313, download,you can download the 100k
profile blueprint and then justput it next to you on your desk
as you're going through yourprofile. And I'll give you some
tips to move through that themove through this, okay,
(19:12):
you are not invisible. You arenot behind. You are one LinkedIn
profile away from the kind ofclients and opportunities that
change everything for you. SoLet's ditch the resume, let's
build your revenue, and I willsee you next week on another
episode of The Good girls getrich podcast. Thanks for being
here. You.
Karen,
(00:10):
hello and welcome to the goodgirls get rich podcast. I'm your
host, Karen Yankovich, and I amdiving deep into LinkedIn with a
few episodes in a row, and Ithis one is, this one is really,
truly going back to basics.We're talking about the prior,
the five profile shifts thatwill attract your highest paying
(00:31):
opportunities, clients, jobs,boards of director, spots,
whatever it is you're lookingfor, right? What do we need to
have on your profile to be ableto do this. This is honestly,
this is really the most powerfultool you have at your disposal
for growing your impact, growingyour influence and growing your
income. It's your LinkedInprofile. It's what comes up when
(00:52):
people throw your name in asearch. It is where you can tell
the world what you want them toknow about you.
And you know, I'm not talkingabout stuffing your profile full
of keywords, or to pretending tobe somebody you're not. I'm
talking about leaning into thegenius that you are. And you
know, in our shoes, linked upprogram, and in all the work
that I do, really the privateclient work as well, we write
(01:14):
your LinkedIn profile for you,and it is so we very frequently,
we get people say to us whenwe're writing it, like, Can I
really say this about myself? Imean, we're not making stuff up
about you, right? We're just,we're just really helping you
lean into the things that arethat you're amazing at, the
things that you've done, right?Really projecting yourself into
(01:35):
the future. You know, a lot ofpeople think about LinkedIn,
your LinkedIn profile as youronline resume, and I believe
that your resume is all aboutwho you used to be. Your
LinkedIn profile should bepositioning you for the person
you're becoming, the personyou're stepping into dress for
the job you want, right? Sowe're going to talk today about
how to do that again. We're notmaking stuff up. We are just
(01:55):
going to
create it in a way that we'reonly talking about the things
that are valuable to you movingforward. So I'm going to talk
about making five key shiftsthat move your profile from
looking like that digital resumeto becoming an opportunity back.
The reality is people do need tothey are checking you out,
right? They're using yourLinkedIn profile to check you
(02:15):
out, but honestly, they don'treally care about you. What they
want is for you to sell them onwhy they should care about you,
why you can be the person thatcan make impact on them, that
can change their lives, right?So we want to tell them about
you, but we want to make itabout them. So let's talk about
like, what is not working first.You know, so many people come to
(02:38):
me with LinkedIn profiles thatare again rooted in their past,
all about who they used to be.It's chronological, it's
factual, and maybe it'simpressive, right? I want you to
tell me about all the impressiveletters you have after your
name, and I mean, you earnedthem. You deserve to shout that
loud from the rooftops, right?But it reads like a job
(02:59):
application, right? Becausenobody really cares about most
of that stuff. That resumeenergy puts you in a position of
waiting to be picked. Have youever like, I don't know if
you've ever like, put a resumeout on a site like indeed, or
something, you just get drownedwith resumes. You don't want to
be one of the million, right?Because we're not here to be
picked. We are here to attractand choose. All right? Think
(03:22):
about that. We're here toattract and choose. The moment
you step into your thoughtleader energy, your profile is
less like a list and more andless like a resume and more like
a story, right? And those highpaying clients, those high
paying jobs, those high payingopportunities, they invest in
stories and strategy, right? Notjob descriptions. Nobody cares
(03:42):
that you know Word or Excel,right? I mean, there's a place
for that in this process, butreally not here on your LinkedIn
profile. So we're going to talkabout a checklist of sorts,
right, five high impact shiftsto transform your LinkedIn
profile into a revenuegenerating asset in your life,
(04:03):
okay? And this, remember thatyour LinkedIn profile, I want
you to if you're going, ifyou're sitting on your computer
while you're listening to thisand making changes to your
profile,
if you're driving, go back anddo that, right? So you can pause
it and start again. And pause itand start again. Remember that
this is not Mount Rushmore. Thisis not set in stone. I want you
to lean into your genius andlean into something really
(04:27):
specific and be really clear onwhat you want to attract, who
you want to attract with yourLinkedIn profile. But if it
changes tomorrow, that's okay,you can change it, right? So
just kind of just go with mehere for a little bit, if you
wouldn't mind. All right, solet's talk about your headline.
A lot of people think aboutheadlines as a job title it is,
(04:48):
and that's really what they putin there, right? And nobody is
is looking for a CEO, right? Imean, I guess it may be looking
for an accountant like but ifyou have on your headline,
marketing consultant slashspeak.
Or slash coach, slash whatever.
You and 90,000 other people onLinkedIn have the same thing,
right? I want you to shift theenergy of that. Your headline
(05:10):
should tell people who you are,who you help, and how you help
them, right? So make it outcomefocused, make it super specific.
Speak to the transformation, notthe title, right? So one of the
things I like to talk about is,you know, like, let's say you're
a financial planner and you're afinancial planner, you're a
great financial planner, and ifyou're a financial planner, you
(05:31):
probably can't even use this,because I know you have
licensing compliance issues, butwe're going to use you anyway as
an example. Put yourself,whatever you do, put it in the
you know, put it in thisexample, you can say, I'm a
financial planner. I have thesegreat letters after my name, and
you earned them. You deserve touse those letters, right? But
nobody really cares about thoseletters, right? They want to
(05:52):
know what you can do for them.So if you say, I'm a financial
planner, and I help women over50 create enough wealth to
retire at 60. Now you're talkingabout you're telling me about
you, but you're making it aboutme, right? To see how that that
subtle shift happens. So who youare, who you help, and how you
help them in your about section.And by the way, come into our
(06:14):
Facebook group, LinkedIn forwomen community.com, LinkedIn
for women community.com, jointhe Facebook group. I'm happy to
give you feedback on this stuffin the Facebook group, once you
make some of these changes,right? Okay, the next shift
your about section, I want youto think about that word about
okay, it what people want toknow about you. They don't want
(06:37):
it to be they don't want it theydon't want it they don't want it
to be like, first of all, itneeds to be in first person.
They want you to be speaking tothem, right? So make sure you
read it out loud when you'vewritten it, so that you can, you
know, you can make it feel likeit sounds like you. Sometimes,
what I recommend to people isthey take like, take your phone
and take like, a transcriptionapp on your phone, and just talk
for a couple minutes about whyyou do what you do and why you
(06:58):
love what you do and who youserve. Just talk for a few
minutes, have that and then editthat into 2600 characters. You
have 2600 characters in yourabout section. It used to be
called summary, right? And thesummary is boring, right? Like,
give me the summary. It's likethe cliff notes, but about
section that's juicy, right?Give me the juice. Give me the
juice. You know, if you knowanything about digital
(07:18):
marketing, and if you do it, ifyou have a website, you might
notice that your about page onyour website is very often the
most visited page. Because we'renosy. We want to know more about
you. Tell me about you. And alittle extra tip,
use those first three linespowerfully, because before
somebody clicks more, that'swhat you need to catch them
with, right? You need to catchthem with those first couple of
(07:40):
lines, you are not here to justtalk about, like, with over 20
years of experience in digitalmarketing, right? Tell me
something like, You're not hereto build a personal brand for
fun. You're here because you'redone being the best kept secret
and you're ready to beunforgettable. See the
difference between those twothings. That's what I want from
you. All right. Shift numberthree, we're talking about your
(08:02):
history now. Now this is themost resume like section of your
profile, right? So this is whereyou want to put your previous
jobs, and you want to put yourprevious, you know, experiences.
But here's the thing you want topull from those experiences
what's relevant to what you'redoing. Now, let me give you an
example. If you look at myLinkedIn profile, you'll see
that sounds feels like a millionyears ago. I was the vice
(08:24):
president of infinityCommunications Group, and at
infinity communications group, Ibasically did everything. I
mean, I ran the company. ThePresident, God bless him, was an
amazing mentor to me, but he wasmore of a figurehead president,
and I basically did all thethings. I bought office
furniture. I picked out healthbenefits. I hired contractors to
(08:45):
clean the, you know, cleaningpeople. I went out on sales
calls. I, you know, I hired andfired people, right? Most of
that stuff is completely notrelevant to what I'm doing now.
So if you read that, it justtalks about my experience in
sales and marketing andpartners. And you know what I
mean? It talks about that,because that's what's relevant.
If what I was doing now washuman resources related, maybe
(09:05):
I'd be talking about that,right? But it's not so it's not
relevant. You don't have to puteverything you did in your
previous experiences into thosethings, unless there's a reason
for it. If it showcases you as athought leader, then by all
means, use it, right? Forexample, if you are president of
the PTA, put that in yourexperience section, because that
shows that people have haveconfidence in you as a leader,
(09:29):
right? So put that in there.Doesn't have to be it, does? It
says experience, not job, right?If you're on a board of
directors, put that in there. Itshows people that you have
experience. So really, the goalof that is to you want to build
the story of you way back fromwhen you used to work at
McDonald's to now, right? Andwhen used to work at McDonald's,
we don't need to hear about, youknow? I mean, you might want to
(09:49):
put things like, oh my gosh, Iremember, to this day, coming
home smelling like french fries,right? But also you might want
to put, if, like, what you'redoing now is people related. You
may want.
To put something like, you know,I remember that when old man
Murphy came in, I was the onethey called because he could
nobody else was able to handlehis order without him
(10:09):
complaining. But I knew how Ibecame friends with him, and
maybe, you know, and I made surehe was well taken care of, and
he appreciated that, right? Tellme something like that, even if
it was about something likeMcDonald's, because it tells me
about who you are today. Makesense? So no bullet points of
job duties. We want projectoutcomes. We want client wins in
there. We want aligned mediafeatures in each of these
(10:30):
sections, you can put media. Youcan add links to different
media, so put that in there. Iwant you to brag with purpose,
showcase your results, right?This is your credibility
section, not a job board, allright. So moving on shift number
four, that your image, right? Iwant you to think about from,
(10:52):
you know, your profile image toyour header image on the top, we
wanted to scream, I own thisspace. This isn't vanity. It's
visibility. People are going,this is your first impression.
Very often, your LinkedInprofile is your first impression
online. Okay, so we want thatvisibility. We want you to to
(11:13):
use an updated headshot. I mean,you can get headshots anywhere
these days, right? Almost everyconference has headshot, has
photographers doing headshots.Maybe your chamber of commerce
locally is sponsoring a headshotday, right? You want,
consistently, want to getheadshots wherever, and every,
every time you can. Frankly, youcan even use AI to get some
headshots these days, right? Idon't know if I totally, I mean,
(11:35):
I always recommend that, but ifit comes out looking like you
and you feel good about it,listen, whatever you can do to
really showcase that you are theboss, you own the space, you are
the best at what you do. Youneed to look the part. You need
to look the part. So make surethat you have a great header
profile picture, but then alsothe banner right the banner at
(11:56):
the top. Sometimes, if it's likeif I'm if it's a season where
maybe I'm applying to be aspeaker at a bunch of places. I
might just have a picture ofmyself with a microphone in that
banner. If there's a some kindof launching thing that I'm
doing, I'm going to put that inthere, right? You can use Canva,
or some kind of thing like thatto create but you don't need to
do anything. I mean, I tell myrealtor clients, like, just use
(12:16):
a beautiful picture of somethinglocal, right? That because you,
because a realtor really is, isknown as the local presence. I
remember I had a client one timewho was a an accountant. What
are we going to put in hisprofile image, right? Like, what
is going to make it compelling?And turns out, he raised
sailboats. So we used a pictureof his boat in in his header
(12:36):
image, because it made himinteresting, right? And, of
course, when you went through itand is about sections of that,
we talked a little bit aboutthat as well. Bit about that as
well. So it's we want people towe want people to see you as
interesting. We want them to,you know. We want them to say, I
want to know this person. Andyour imaging is a big part of
that. All right. Shift numberfive, okay, let's make sure you
(12:58):
have compelling calls to action.I would love to tell you, if you
say call me, that they will. AndI have gotten people that called
me from LinkedIn. I'm not goingto lie, that has happened to me,
but not enough. And I have a lotof LinkedIn connections, not
enough, right? You want to drivepeople to what exactly you want
them to do. So in your featuredsection, make sure, if you want
people to book a call with you,put a link to that in there. And
(13:20):
don't just put your link. Put acreate a thumbnail that says,
want to talk. Click here in abook on my calendar. Like make
it really, really easy you wantto get if you're looking to get
more speaking engagements, makesure that you have your speaker
reel in your featured section.Put a lead magnet in just so
many different places you could.Put lead magnets in your
LinkedIn profile, directly intowhere people can click directly
(13:42):
into grabbing your lead magnet.Make sure that in your about
section, you have a let you youtell people exactly what you
want them to do next. And youknow, I'll use Realtors as an
example as well. A lot of times,realtors like to say, I'm going
to give you an assessment of thevalue of your house. It's a
little too it's a little bitlike going on a first date and
expecting a little too much,right? Like, take them for
(14:04):
coffee first. Take them forcoffee first. People don't know
you yet. They're probably notgoing to give you their address,
because they don't know who youare. They don't want you
haunting them and hounding them,right? So give them something
simple, like five things youneed to know. I think you five
things that you might not havethought of, you can do to your
house to increase the value by10% something like that, right?
Something that people have beenlike, oh, I want that, because
(14:26):
what it's doing is it's drawingthem into your world and and
then they're in your world, andthey'll learn more about you.
Now you absolutely also want tomake sure that you let people
know how they can reach out toyou. I have 100% had people not
knew who I was on Tuesdaymorning, and by Tuesday evening,
work a high paying clientbecause they came across my
(14:46):
LinkedIn profile.
So I had easy way to book a callon my calendar. I had calendar
openings for that day. Theybooked the calendar opening for
that calendar for that day, andbecame a client in that same
day. So that has absolutelyhappened to me, and remember the
first part.
That sense they didn't know whoI was Tuesday morning, right? So
it's not because I have apodcast or I'm any big deal.
It's the same thing can be foryou that came across your
(15:07):
LinkedIn profile. You could takethem down the path, look
credible, and make it reallyeasy for them to get on your
calendar. If getting on yourcalendar is what you want people
to do. So tell them what to donext. Make it easy. Make it bold
and make it simple. Okay, let metell you about a couple of my
clients here. First, I want totell you about Teresa. Teresa
was working with us, and wewrote her LinkedIn profile for
(15:30):
her, and she completely blew upher business from some of the
work that we did together. Butwhen Theresa was working with
and she was in corporate still,and so she had, she had occasion
to work with headhunters andthings like that in the job she
had, and one of the headhunterssaid to her, your profile, your
(15:51):
LinkedIn profile, is the goldstandard for what LinkedIn
profile should look like. Thisis what we want for you. This is
what we want for you. Then therewas Katie. Katie literally came
to us and we had just startedwriting her profile, and she
came to us and said, You know, Imade the changes you recommended
on my profile. This was Katiewas not in our program yet. When
(16:13):
this happened, I made thechanges you asked me to make,
like so let's just assume Katielistened to this podcast, right?
She made the changes that wetalked about in this podcast.
She said somebody came across myLinkedIn profile. She was able,
she booked a call on Tuesday,and by Friday, I had a new
client. Right? These This is howfast this stuff can happen, and
I don't. And then there's Jenny.Jenny, we did work with Jenny,
(16:34):
and Jenny had been in the samejob for eight years. Eight years
she'd been in the same job, andshe was looking to make some
changes. Was looking to makesome changes in what she was
doing. So we rewrote herLinkedIn profile for her, really
positioning her as a thoughtleader in what she did. And
within a week of rewriting herprofile, first of all, somebody,
the mayor of the town, knockedon her door and said, I had no
(16:57):
idea you were that you weredoing all this stuff. That's
amazing. I want to make. I makeit a point to make sure I know
all of the influential people inour town, which, how crazy is
that her boss's boss reached outto her and said, How did I not
know you work for us? How did Inot know you before I saw your
LinkedIn profile and created aposition for her, and she has
since then gone on to be C suitein the position that was in the
(17:20):
in the company that she was ineight years she was doing the
same job. Three weeks afterrevamping her LinkedIn profile,
everything changed for her.These are real life stories.
Okay, so this is stuff you needto do once, right? You make
these five shifts, and withinweeks of updating your profile,
these opportunities come up.That's the power of positioning.
(17:42):
That's the power of positioning.When your LinkedIn profile
reflects who you really are, notwhat you've done, but who you
are and who you help and how youhelp them, it attracts the
people ready to invest in you atthe highest level. So here's
what I want you to do, pull upyour LinkedIn profile and look
at these five areas, and I wantyou to look at them and say, Is
this helping me make more money?Is this bringing in income? Do I
(18:04):
look like I'm peers with themost influential people in my
industry, or is this playingsafe? Okay, and pick one
section. You don't do the wholeprofile today, but pick one
section to upgrade this week.And if you want help, you know
I've got your back. We dive deepinto these transformations
inside she's linked up, becausethis isn't just about looking
good online. It's about creatinga presence that brings in money,
(18:27):
right? I want there to be morewealthy women in this world, and
it starts with how you show up.So I want you to have more high
ticket opportunities, morealigned partnerships. And it
starts with this work that we'redoing here. And so if you want
to learn more about she's linkedup, just go to my calendar.
Karen yankovich.com/call grab aspot on the calendar. We're
happy to chat with you, and thenwe have a bonus for you today
(18:49):
for tuning in. I've got a freedownload for you, the 100k
profile blueprint. It walks youthrough all five shifts with
examples and scripts andtemplates. So if you go to Karen
yankovich.com/ 313, download,you can download the 100k
profile blueprint and then justput it next to you on your desk
as you're going through yourprofile. And I'll give you some
tips to move through that themove through this, okay,
(19:12):
you are not invisible. You arenot behind. You are one LinkedIn
profile away from the kind ofclients and opportunities that
change everything for you. SoLet's ditch the resume, let's
build your revenue, and I willsee you next week on another
episode of The Good girls getrich podcast. Thanks for being
here. You.
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